RTB Technology Co., Ltd. joins hand with COM7 to accelerate hi-end headphones market at full course, introducing the acclaimed headphones brand from USA “Master & Dynamic” to rival the yearend market with 3 models including Master & Dynamic MW65, Master & Dynamic MW07 PLUS, Master & Dynamic MW07 GO and Master & Dynamic MW65 which includes special edition of World’s No. 1 basketball player Kevin Durant and the leading luggage brand Zero Halliburton for customers preferring the richness of high quality music sound and uniquely sophisticated design. The 3 models of headphones integrate Master & Dynamic’s signature of meticulous design, craftmanship and premium materials as well as advanced technology to deliver spectrum of music sound more than ever. RTB convinces the cooperation to boost sales growth of Master & Dynamic headphones and ensure RTB to take the lead of premium headphones segment. For annual operating result, turnover is expected to grow over 25% from 2018.
Dr. Banphot Vatanasombut, Managing Director of RTB Technology Co., Ltd., disclosed “Following the success in marketing cooperation with COM7 for hi-end headphones for many past years, RTB has acquired wider coverage of customer groups. This year RTB coordinates with BB Beyond D-Box by COM7 specializing in modern innovation products for premium target market, debuting the latest models of hi-end headphones from the renowned brand Master & Dynamic to pound the expanding hi-end headphones market. Despite the slowdown of aggregate economy, lifestyle and expectation of new generation music listeners evolves to prefer high quality headphones and upscale music listening to next level. The market of this segment therefore continues to grow, especially the True Wireless experiencing exponential growth. In 2018, the Company recorded 15% growth for hi-end headphones market and expect to grow 25% this year. The alliance with COM7, a leading IT & Gadget retailing company long accepted by consumers for quality and nationwide braches, will contribute to hi-end headphones market expansion and growth of the brand Master & Dynamic.
Ms.Vimolmaln Vatanasombut, Chief Marketing Officer of RTB Technology Co., Ltd., said “The unveil of the new hi-end headphones from Master & Dynamic will extend brand awareness in a wide range of customer group. These new models will serve more customer groups. We therefore intend to move forward marketing effort for the brand Master & Dynamic. Given high quality of the 3 new models for sound, craftmanship and excellent design, we want to expand brand awareness and offer products from Master & Dynamic to consumers to experience premium quality products. Besides the MW65 Limited Edition will enrich the brand’s uniqueness and character.”
The Master & Design MW65 features wireless over-ear headphones highlighting Feed-Forward and Feed-Back (Hybrid) Active Noise Cancellation (ANC) for music lovers to indulge crisp and clear music even in the environment surrounded by disturbing noise. The headphones produce superb sound with 40 mm Beryllium drivers as used in high-class headphones to convey clear and natural sound details. The Beamforming Noise Reduction microphone filters and eliminates noise from surrounding or external environment for convenient phone conversation with accurate voice command such as Google Assistant. Moreover the headphones are sophisticatedly designed with premium materials including anodized aluminum and genuine cow leather Havvy-Grain for durability. Ear Pads are made from genuine lambskin wrapping memory foam for durability, light weight and wearing comfort. The headphones support aptX and SBC for seamless connection. The battery life extends use up to 18 hours, available in 3 colors; black, grey and brown for 19,900 baht.
The MW65 also includes special collection in collaboration with Zero Halliburton, luggage, bred for protection, strength and dependability, which has been entrusted with such treasures as moon rocks from Apollo 11 mission. This limited collection is available only 40 units in Thailand; 20 units of which come with autograph of Kevin Durant, World’s No. 1 basketball player. See the MW65 Zero Halliburton only at BB-Beyond D-Box, Studio 7 and Dilok Basketball Store, available in white (Kevin Durant), brown and black for 33,900 Baht.
The Master & Dynamic MW07 PLUS features Truly Wireless in-ear earphones upgraded with Active Noise Cancellation from the original Truly Wireless MW07. Significantly, the battery life extends 3 times longer than the earlier version. Music lovers can enjoy music for continuous 10 hours per one charge with 3 additional charges when storing in the charging case, totaling 40 hours of playtime for most efficient music pleasure. The special of this model starts with the sophisticatedly selected materials using handcrafted Acetate offering fine, luxurious and unique patterns. Each pair individualizes patterns for one and only in the world. The earphones are durable and light, stored in the uniquely eye-catching stainless charging case. The MW07 PLUS comes with 10 mm Beryllium drivers to produce clear and natural music sound and loads of improved great technologies including Ambient Listening Mode and Active Noise-Cancelling to ensure music fascination every time and place. The earphones support Bluetooth 5.0 for high-speed connection and signal range up to 30 meters, including 2 sizes of silicone Fit Wings, the invented technology for maximum secure and comfort fit. The MW07 PLUS is available in 4 colors including black, quartz, steel blue, white marble and tortoise shell, for 12,900 Baht.
The Master & Dynamic MW07 GO presents the Truly Wireless in-ear earphones further developed from the popular MW07 as well. The new edition comes in new color ways to deliver stylish and unique music experience, made from TR90 materials as used in professional sport eyewear, making the earphones tough, durable and light with only 7.4 gram weight. The earphones produce excellent sound driven for natural and realistic clarity by 10 mm Beryllium drivers, supporting water and sweat protection technology IPX6 standard. The MW07 GO includes 2 sizes of silicone Fit Wings, battery extending use up to 10 hours per one charge with additional 12 hours from the charging case coated by premium graded Technical Knit as used in hi-end products for durability and air flow. The earphones support Bluetooth 5.0 for hi-speed connection and signal range up to 30 meter, available in 4 colors including jet black, stone grey, flame red and electric blue for 7,990 Baht.
MS.Nattanan Kiratikornyossanan Chier Operating Officer of COM7 (Public) Co., Ltd. or COM7 talked about the cooperation. “At BB Beyond D-Box, we aim to source and select only high quality products with advanced technologies catering to hi-end consumers. The cooperation with RTB to launch the premium product Master & Dynamic underlines our target. In 2020, we shall expand branches of BB Beyond D-Box to reach more customer groups.”
Interested customers can purchase and experience the ultimate music listening in unique colors and designs of the 4 new models from Master & Dynamic today at BB Beyond D-Box at Mega Bangna, Studio 7, iStudio by CPW, iStudio by SPVi, Munkong Gadget, King Power, Siam Discovery, Power Mall, BKK Audio, Pro Pligin, Soundproof Brothers, Mercular, 425 Degree, HIS, Lazada, Shopee and We Mall. For more information, visit www.rtbtechnology.com
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