"Bangkok Beauty Show 2019" has been kicked off, spreading out 1,000 Million Baht during the 3-day Show, generating USD 6,503 million to the Thai Costometic market - a market growth by 5% - Siam Outlook


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Friday, July 12, 2019

"Bangkok Beauty Show 2019" has been kicked off, spreading out 1,000 Million Baht during the 3-day Show, generating USD 6,503 million to the Thai Costometic market - a market growth by 5%

Kintex in cooperation with ICVeX set to launch the 2nd "Bangkok Beauty Show 2019", the integrated exhibition of innovative products and international beauty industry in parallel with “K-Beauty Expo BANGKOK 2019” under world-class B2B premium style with One-Stop Service in a total exhibition area of 5,480 square meters, where leading cosmetic and beauty companies, distributors and manufacturers of cosmetic, perfumes and beauty products of more than 200 brands from eight countries across Asia will be participating and displaying their products in this exhibition as well as promoting the economy model "Thailand 4.0", making the total of Thai cosmetic manufacturers top up to 762 in number, with the projection of market value is estimated at 6,503 Million USD, a growth by five percent. The exhibition is expected to welcome more than 10,000 visitors, generating the business transaction of more than 1,000 million Baht.

Mr. Hyo Choon Yoon Vice President of KINTEX (Korea International Exhibition Center), the organizer of the K-Beauty Expo - the largest beauty technology and cosmetic product exhibition in Korea, said that “this year, it is the 11th K-Beauty Expo Korea and there are seven countries in the Asian region participating in this exhibition, namely Thailand, Vietnam, China, Taiwan, Hong Kong, and Indonesia. In 2016, KinTex expanded the K-Beauty Expo Korea exhibition to Thailand for the first time as Thailand was the hub for the ASEAN beauty and cosmetics market and ranks No. 3 in terms of market share in the world market. After that, the company expanded its event under the name of "Bangkok Beauty Show" and also "K-Beauty Expo Bangkok" event at the same time. It was considered as the four years of success in the market expansion to ASEAN market. It is expected that, in 2019, the Thai cosmetics market is worth 6,503 million USD and is expected to have five percent annual growth, especially the diverse consumer groups in the country which consist of both the upper and lower markets, inducing many global different brands and companies to step into the competition arena in Thailand which has the highest growth rate of beauty and cosmetic business in ASEAN. It was revealed by the beauty industry experts that the beauty and cosmetics market in Thailand tends to expand on a continual basis.

As for "Bangkok Beauty Show 2019" event, this time, we bring beauty innovations of various 200 brands from 8 countries in Asia, such as Hong Kong, Malaysia, Singapore, Taiwan, Japan, South Korea, Thailand, etc., along with many interesting activities, including beauty trend updates from Korea (Asia Beauty Trend Conference), Face of Thailand Contest, Business Matching Program 1: 1 (The One & Only: Business Matching Program) to promote over 200 entrepreneurs to enter the international beauty market. It is expected that more than 200 buyers from abroad such as major and renowned retail group - Lotte Group from Korea and Thai retail groups like CP All and Central Group will join this event to offer good business opportunities to entrepreneurs who take part in "Bangkok Beauty Show 2019" and "K-Beauty Expo Bangkok 2019". We expect more than 10,000 visitors both Thais and foreigners will visit this event and generate 1,000 million Baht of business transaction”.

Ms. Nichapa Yoswee, Senior Vice President - Business Thailand Convention and Exhibition Bureau (TCEB) said that "... as the sponsor of the" Bangkok Beauty Show " which was first launched in 2018, and received an overwhelming response by 194 corporate-buyers from 16 countries who came to the Show for business negotiations during the Show with 180 exhibitors and more than 7,000 visitors from 37 countries, this year 2019, is the second year of organizing this event so we believe that the Show will receive good feedback as usual and we would like to thank the organizer of the event i.e. Kintex Thailand in choosing Thailand as the Flagship Beauty Show of ASEAN to promote the economic model "Thailand 4.0", making Thailand known as the leader in cosmetic and beauty products as well as promoting manufacturers, developing quality products at premium levels, creating the largest brands in the world. Currently, Thailand has 762 cosmetics factories while 520 factories are SMEs scale. This year, TCEB has organized 360 Degree Exhibition Success - a business platform that provides good return on investment to induce high potential entrepreneurs to participate and exhibit their products in the Show including visitors and those who are the start-up manufactures and suppliers as our new target group…... "

The opening ceremony will be presided over by Mr. HyoChoon Yoon Vice President of KINTEX (Korea International Exhibition Center) , along with Mr. Kreingkrai Kanjanapokin, Founder and Group Chief Executive Officer, ICVeX Company Limited, a subsidiary of Index Creative Village Public Company Limited, as well as Ms.Nichapa Yoswee Senior Vice President - Business Thailand Convention and Exhibition Bureau (TCEB) and also Ms. Park Ji Hyun, Minister Korea Embassy, Ms. Lucksupa Prapawit, President of Thai Cosmetic Cluster, Mr. Jun Choon Woo, Director General KOTRA, and Ms. Hong Ji Hee, Special Advisor to President of the Republic of Korea, Deputy Chairman of the Korean-Thai Chamber of Commerce and the executive of KTCC Company Limited, who kindly accept the invitation to attend the opening ceremony.

In addition, throughout this 3-day event, starting from 11-13 July 2019 from 10: 00-18: 00 hrs. at Hall 101, BITEC, Bangna, there is also the 3rd Thailand Cosmetic Contest and the winner will be announced on 13 July 2019, Asia Beauty Tread Conference 2019, organizing the hair-dressing and make-up workshops, Face of Thailand Contest to find out the best male and female model to go to the Asia Model Festival 2020 Contest in Korea. The final round decision will be announced on 12 July 2019, Updating the new trends of K-Wedding – the bridal dress brand and discounted prices of cosmetic products from various famous brand names together with a chance to win 5 big free flight-tickets to Bangkok-Korea.

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