POCO partnered up with Lazada to officially launch the all-new entertainment beast entry-level budget smartphone POCO M3 - More Than You Expected in Thailand - Siam Outlook

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Friday, December 4, 2020

POCO partnered up with Lazada to officially launch the all-new entertainment beast entry-level budget smartphone POCO M3 - More Than You Expected in Thailand

 Giving you more with a powerful 48MP camera, huge 6,000 mAh battery and FHD + display at a starting price of 4,499 baht 

Bangkok, Thailand, December 3, 2020 - POCO launches the all-new entertainment beast entry-level smartphone POCO M3 - more than you expected in Thailand today. Boasting a 48MP triple camera setup, a large 6,000 mAh battery, a beautiful FHD+ smartphone display, and a Qualcomm® Snapdragon™ 662 chipset. POCO M3, 4GB+64GB, is retailed at 4,499 baht and POCO M3,4GB+128GB, is retailed at 4,999 baht and receive special deals when pre-order on Lazada from December 12-20, 2020. 


Mr. Jonathan Kang, General Manager of Xiaomi, Thailand stated, “Last week, one the good news is that after its first debut in 2018, POCO has now become an independent brand, This significant milestone was enabled by the overwhelming support of its global fan base. POCO brand entered more than 35 global markets within three years and the brand has sold over 6 million POCO phones globally. These results are consumers’ endorsements of POCO's brand philosophy which is “everything you need, nothing you don’t”. The POCO philosophy represents an attitude of being different, confident and, most importantly, passionate about technology.” 

Mr. Kang further revealed that “It is our greatest joy to bring the latest smartphone, POCO M3 which is More Than You Expect, to Thai consumers. You can get more fun and smooth usage with a powerful 48MP triple camera, huge 6,000 mAh battery, a beautiful FHD+ display and a Qualcomm® Snapdragon™ 662 chipset. We also offer exclusive deals on Lazada, the leading ecommerce platform, from December 12 - 20.” 

Ms. Thanida Suiwatana, Chief Business Officer of Lazada Co.ltd (Thailand) stated, “Lazada is delighted that Xiaomi trusted our company to launch POCO M3 - More Than You Expect, only exclusively available on Lazada. This partnership will enable the brand to effectively reach customers in the final year-end and it will provide the best shopping experience for the customers for both partners. Moreover, it also offers great value with products and promotions from Lazada during the year-end 12.12 Grand Sale campaign, great price reductions for customers happiness at the end of the year.”

POCO M3 - More than you expect

48MP triple camera set-up with bonus photography features

Ready to take your photography skills to the next level, POCO M3 flaunts an attractively priced 48MP triple camera on the smartphone market, supported by a 2MP macro camera and 2MP depth sensor. Meanwhile, your selfie game is sure to stay strong thanks to the device’s 8MP selfie camera.

And the fun only continues with POCO M3’s creative new software offerings. Movie frame gives photos a cinematic flavor, while Time-lapse leverages various speed values to capture different scenes. Night Mode enhances photos taken in dark environments by boosting the color contrast, while Color focus can make specific tones pop so you can stand out like a stud. Capturing killer moments and upping your social game has never been easier!

Superb battery life without compromises

Equipped with the largest battery capacity in its class, POCO M3 guarantees even the most avid gamers will be fully powered to browse, connect, and stream throughout the day with its mighty 6,000mAh high charge cycle battery. The phone is expected to last over 5 days under light usage, and slightly below 3 days under moderate usage. It takes roughly 1.5 days* for the battery to be fully drained under heavy usage. Meanwhile, POCO M3 packs a punch with 

its specially-designed battery, built to withstand high temperatures and nearly 2.5 years* of usage without notable degradation, ensuring a long-lasting experience. 

In addition to its durability, POCO M3 provides a faster and more consistent charging speed for users on the go with its MIUI ultra battery saving mode and 18W fast charge. The device comes with a 22.5W in-box charger and supports reverse wired charging, offering enhanced convenience.

“POCO M3 brings a truly elevated experience to our users, offering one of the largest batteries in the industry for long-lasting security,” said Angus Ng, Head of Product Marketing, POCO Global. “This massive battery allows you to spend more time doing the things you love, including streaming, listening to music, and recording videos using the triple camera setup. We’re flipping the device category on its head with POCO M3, providing more than you expect at every level.”

Stunning display for endless entertainment

A true entertainment beast, POCO M3 sports a 6.53” FHD+ Dot Drop display with 2340x1080 high resolution, along with an impressive 1,500:1 contrast ratio and 19.5:9 aspect ratio for a dazzling edge-to-edge viewing experience. Its Corning® Gorilla® Glass 3 front screen offers ample protection against drops and scratches, while its anti-fingerprint textured back cover provides a secure grip and superior light-weight feel. POCO M3 is equipped with a side-mounted fingerprint sensor that enables a minimalistic front screen design without compromising user accessibility.

POCO M3 is easy on the eyes in more ways than one – it’s TÜV Rheinland Low Blue Light certified, meaning users can watch hours of content with minimal eye strain. Boasting a dual speaker system with dust blaster, POCO M3 provides superior sound with powerful bass for an immersive indoor entertainment experience.

Delivering brilliant mobile performance without breaking the bank

Featuring a Qualcomm® Snapdragon™ 662 processor, POCO M3 delivers a brilliant experience never seen before in this price tier. With Qualcomm® Adreno™ 610 GPU, you’ll get a smooth gaming and video experience – and the opportunity to store high-quality photos at half the size. POCO M3’s 11nm processor delivers higher performance, less heat production and lower power consumption, making it a must-have device in its category. With its UFS storage promising higher performance, speed, and multitasking, you will edge out the competition when it comes to opening apps and games quicker than your opponent.

Experience effortless entertainment from the palm of your hand with the smooth operating system. The MIUI Game Booster allows you to track CPU and GPU usage in real time, while the voice changer brings a little spice to your gaming experience. What’s more is you can cast your screen onto an external monitor, making sure your friends can join in on the fun.

POCO M3, which will be sold exclusively on Lazada at https://bit.ly/3790VXG on December 12 onwards, comes in two variants and 3 colors which includes Cool Blue, POCO Yellow and Power Black 

• POCO M3, 4GB+64GB, is retailed at 4,499 baht

• POCO M3, 4GB+128GB, is retailed at 4,999 baht

Moreover, special deals are offered when pre-order on Lazada from December 12-20, 2020 at a special price of 3,999 baht when purchasing POCO M3,4GB+64GB, and 4,499 baht for POCO M3, 4GB+128GB.

*All data regarding charging and battery are obtained from the lab. Results may vary based on individual conditions.

Product images available here

More information on products One-Pager

About POCO

POCO is an independent brand born out of Xiaomi Corporation. As of now, POCO has entered more than 35 global markets within three years. Overall, the brand has sold over 6 million POCO phones globally.

Its initial product release in 2018 – POCO F1 – swiftly propelled the brand in popularity among technology enthusiasts and media, all thanks to its incredible performance, reaching over 2.2 million shipments. Currently, POCO has an independent product, sales and marketing team, and shares resources from Xiaomi in manufacturing and after-sales. 

POCO is a consumer technology brand, based on the philosophy of 'Everything you need, nothing you don't' with a key focus on its POCO fans’ requirements. It's built on relentless pursuit of technology which its fans truly need, thus democratizing decision making and continuous product updates to ensure relevance.

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