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Saturday, March 16, 2019


It’s classic American denim, Charlie Brown. Thanks to the success of last year’s Levi’s® x Snoopy collaboration, Spring 2019 will see not only a return of Charles Schulz’s beloved cartoon beagle, but the addition of the rest of his Peanuts pals too. Charlie Brown, Linus, Lucy, Peppermint Patty—all of the favorites will be included in a run of jeans, tees, hoodies, truckers, and accessories that add a playful twist to a lineup of Levi’s® classics. And of course, just like the Peanuts comic strip, there’s no shortage of wit and humor on display. Like the canvas Levi’s® tote bag, which features a graphic of Snoopy and the phrase “Totes” printed across the top.

For Levi’s® and Peanuts, this seasonal collaboration is a natural fit. Both brands hold an important place in American culture. Both inspire a deep emotional connection with generations of fans, and both have strong ties to the Bay Area of California. And of course, both brands always put an emphasis on quality, but never take themselves too seriously. A fact that’s reflected not just in the collection’s graphics, but in the construction as well. Like the bright yellow tabs and labels on every piece of denim. And the Peanuts print detail on all of the interior pockets of the jeans. That said, the graphics—which fit right in with today’s graphics-fueled streetwear—definitely serve as a focal point for the optimistic and ironic humor that both Peanuts and Levi’s® are known for. Whether it’s Snoopy sleeping atop the Levi’s® Batwing logo, Peppermint Patty and Marcie chatting over the words “Girl Talk,” or laser-etched jeans featuring the entire Peanuts cast, this is a collection that’s sure to excite kids, grandparents, and everyone in between and another specialty of this collection is 501® by its uses jeans laser printing for screening peanuts on jeans.

"You know sometimes when you have such a good time that you want to do it all again? That's the way we felt after our Snoopy collab in 2018. We couldn't wait to work with Peanuts again - and this time, with Snoopy and his friends. We love the way Charles Schulz reflected humanity through his Peanuts characters. So, we wanted to continue that mix of humanity and humor and play with words from today's meme-culture."- Jonathan Cheung, SVP, Levi’s® Global Design

About the Levi’s® brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit

About Peanuts

Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the Peanuts comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. Peanuts animated specials and series air on major networks and streaming services, including ABC, Cartoon Network and Boomerang in the U.S., Family Channel in Canada, and the WildBrain network on YouTube worldwide. Fans also enjoy Peanuts through thousands of consumer products around the world, amusement parks attractions, cultural events, social media, and a daily comic strip available in all formats from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students. The Peanuts characters and related intellectual property are majority owned by DHX Media (TSX: DHX, NASDAQ: DHXM), through its subsidiaries Peanuts Worldwide, a partnership with the family of Charles M. Schulz, and Peanuts Holdings, a partnership with Sony Music Entertainment (Japan) Inc.

Levi’s® x Peanuts is available at every store on 1st March, 2019 includes shopping online at

For more information please visit and

#LiveInLevis #LevisxPeanuts

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