Mercedes-Benz Completes the Full Lineup of EQE SUV, Catering to a Growing EV Customer Base, and Unveils a Special Surprise at Mercedes-Benz StarFest 2023 - Siam Outlook

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Thursday, October 19, 2023

Mercedes-Benz Completes the Full Lineup of EQE SUV, Catering to a Growing EV Customer Base, and Unveils a Special Surprise at Mercedes-Benz StarFest 2023


Mercedes-Benz Thailand
reaffirms its commitment to the vision of 100% electric mobility by gradually introducing new EV lineup to all car segments by 2025. Leading the charge with launching two new models in the EQE SUV family, these models include the entry-level "EQE 350 4MATIC SUV Electric Art" and the mid-range "EQE 350 4MATIC SUV AMG Line." The complete lineup of the EQE SUV family comes after the recent launch of the "EQE 350 4MATIC SUV AMG Dynamic" in September. Customers can now explore the lineup of EQE SUVs, and the first high-performance EV car in Thailand, the "Mercedes-AMG EQE 53 4MATIC+," alongside various other models of Mercedes-Benz, all with special deals and offers. The chance to experience these vehicles and receive exclusive deals is available at Mercedes-Benz StarFest 2023, held from October 20th to 22nd at CentralWorld, and from October 26th to 29th in Bangkok EV Expo 2023 at the Queen Sirikit National Convention Center.

"Mercedes-Benz Thailand is committed to drive the automotive industry in Thailand, particularly in the field of electrification. We are aligned with the global vision of presenting 100% electric vehicles across all segments by 2025 to achieve the goal of making every Mercedes-Benz Cars to be all-electric by 2030 wherever market conditions allow, catering to the diverse needs of our customers in Thailand. The recent addition of the "EQE 350 4MATIC SUV AMG Dynamic" and the "Mercedes-AMG EQE 53 4MATIC+" received positive feedback on the booking through Mercedes-Benz’s online platforms, which demonstrated strong interest among Thai customers for luxury electric SUVs. Today, Mercedes-Benz presents two more variants in the EQE SUV family, making a total of three. Each designed under the "Electric. Crafted by Mercedes-Benz" concept, boasting electric SUVs’ ability to meet the demands of all customers being well-suited for both On-Road and Off-Road driving conditions."

Mr. Martin Schwenk, President and CEO of Mercedes-Benz (Thailand) Limited

The EQE SUV is a 100% electric vehicle, offering models such as the entry-level "EQE 350 4MATIC SUV Electric Art," the mid-range "EQE 350 4MATIC SUV AMG Line," and the top-tier "EQE 350 4MATIC SUV AMG Dynamic." All of these models feature Permanently Excited Synchronous Motors (PSM) with a combined output of up to 292 Hp and 765 Nm of torque. They can accelerate from 0 to 100 kilometers per hour in just 6.6 seconds. These vehicles are equipped with a high-voltage 396V lithium-ion battery with a generous capacity of 89 kWh, offering a driving range of over 558 kilometers on a full charge, according to WLTP standards. They support fast DC charging at up to 170 kWh, taking just 32 minutes to charge from 10% to 80%, as well as AC charging at up to 11 kWh, which takes 9 hours and 30 minutes to reach a full charge from 0%.

The star of Mercedes-Benz StarFest 2023

Mercedes-Benz StarFest 2023 brings a grand marketing campaign that allows everyone to experience the debut of 100% electric vehicles from the EQE family, including SUV models and high-performance variant from Mercedes-AMG for the first time in Thailand. The event also features various models with exclusive offers from Mercedes-Benz.

Special highlights of the event include discussions led by renowned hosts and influencers such as "Ou-Spin9," "Sueching – Jitsupa," and "Dr. Wit Sittivaekin," not to mention, well-known feng shui master and astrologer, "Sinsae Pern Nueng" and "Ajarn Khatha Chinbanchorn," will be a part of the event as well, along with exclusive mini-concert by
"Zom Marie" and "Wan – Thanakrit" from October 20th to 22nd at CentralCourt, CentralWorld. The vehicles gathered to be showcase are the EQE 350 4MATIC SUV AMG Line, GLC 350 e 4MATIC AMG Dynamic, C 220 d Avantgarde, E 300 e AMG Dynamic, and the CLS 220 d AMG Premium.

Furthermore, from October 26th to 29th, in Bangkok EV Expo 2023 at the 7th Hall of the Queen Sirikit National Convention Center, six models, including the C 350 e AMG Dynamic,

E 300 e AMG Dynamic, GLC 350 e 4MATIC AMG Dynamic, EQS 500 4MATIC AMG Premium, EQE 350 4MATIC SUV AMG Line, and the Mercedes-AMG EQE 53 4MATIC+, will be available for viewing and booking.

*Special offer: 0% interest for 4 years for customers who purchase the GLA 200 AMG Dynamic, E 300 e AMG Dynamic, CLS 220 d AMG Premium, or the Mercedes-AMG CLS 53 4MATIC+ during Mercedes-Benz StarFest 2023

*Terms and conditions apply as set by the company.

For more details and special offers, please contact Mercedes-Benz Authorized Dealers nationwide, visit the website https://www.mercedes-benz.co.th, or any Mercedes-Benz's official social media platforms.

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Mercedes-Benz AG at a glance

Mercedes-Benz AG is part of the Mercedes-Benz Group AG with a total of around 170,000 employees worldwide and is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with Mercedes-AMG, Mercedes-Maybach, and G-Class with their all-electric models as well as products of the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes-Benz AG is one of the world's largest manufacturers of luxury passenger cars. In 2022 it sold around two million passenger cars and 415,300 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.

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