LEVI’S® 2019 PRIDE COLLECTION Proud. Together. - Siam Outlook


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Thursday, April 4, 2019

LEVI’S® 2019 PRIDE COLLECTION Proud. Together.

Your family is something you’re born into, but, for the LGBTQ+ community, it’s often the family they’ve built themselves that provides the deepest connection. Maybe they’re blood relations, maybe they’re not. All that matters is that they’re the people who can be relied on, who can share in the joys, the tears and everything in-between that life throws at you. For Pride 2019, Levi’s® shines a spotlight on these chosen families and the power they have to create messages of support, unity and love.

The Levi’s® Pride campaign celebrates this power of found communities and how it can both unify and liberate. The collection features a range of tees, jeans, truckers and accessories all sporting multiple interpretations of both the Levi’s® logo and the Pride rainbow.

“Levi’s has a long-standing history of doing right by its employees and fans and supporting the LGBTQ+ community. We were the first Fortune 500 company to offer same sex partner benefits back in 1992 and our support has been unwavering since then. We are proud to celebrate the LGBTQ+ community each year with our Pride collection and by participating in Pride events across the globe.”— Jen Sey, SVP & CMO, Global Brands at Levi Strauss & Co.

Along with this year’s Pride collection, Levi’s® will also continue its longstanding support of the LGBTQ+ community by partnering with OutRight Action International, an organization that works to advance the rights of LGBTQ+ people all over the world.

“At OutRight, we work each day to improve the lives of LGBTQ+ people—and ensure the universal declaration of human rights applies to each one of us around the world,” said Jessica Stern, OutRight Action International, Executive Director. “We are proud to be a partner of Levi’s® and see the Levi’s® Pride Collection as a critical reminder that we all should have the right to be out, proud and visible no matter where we live, who we are or who we love.”

As a global brand with more than 30 years of LGBTQ+ advocacy, Levi’s® is committed to remaining an ally by making sure this collection directly supports the LGBTQ+ community. The brand is teaming up with OutRight Action International—an organization that has also continued to further LGBTQ+ rights for the last three decades— which will receive 100% of the net

proceeds from this year’s Pride collection. For more than half a century, Levi’s® jeans have been the uniform of social progress. And with Pride 2019, Levi’s® carries on that tradition, ensuring everyone feels they have a community that supports them.


Teng Nueng - Kanit Piyapakakornkul, former member of the B-O-Y band, who is currently working as a dessert chef according to the dream. And Young Go Inter Went to play a drama in China as a hero, with the Chinese calling him KRIST QIAO. He published a clip via YouTube KRIST QIAO to tell one day, 6 years before the day he decided to tell his mother, "I'm gay." People can be different in their own feelings. I feel that my life is easier than that. It's not as complicated as others criticize. We feel that life is just this. We are happy and do not make anyone suffer. We make the society around you happy. Everyone can openly and proudly be gay. Gay can make a contribution to society. Gay can make families happy. Be happy with yourself in every moment of life. And wait for the right time and come out and say to the world, "I am gay"

"Jimmy Kritthipat Chotithanitsakul" Cross-gender men That the family does not accept And suicidal thoughts Because of the pressure that can not talk about sex with the family The family tried to cram the sex that the family wanted but not for him. Until he decided to talk about his own sexuality through the media for the family to know and public And today has moved into change as a politician and proves everything for the family to see The word 'masculinity' and 'femininity' doesn't really exist. That if it is defined, it cannot be defined Because each person has a male context Or different femininity There is nothing fixed. As I am a transender I can understand the context of women. And the man is good, how the duties or expectations of the society are But I won't have a fixed definition with it. Good quality of life may mean having money. But for this cross-gender man, he believes Good quality of life is not having to be someone other than yourself. That can live a life that is sexually proud

"Jo Jo Tichakorn phukhaothong", media producer That hopes to change the social image of LGBT to be able to call laughter with ability

For more than 30 years, the image of LGBT in various media is often defined as a joke. Being confined to the stuff of people to laugh, but those media producers Never knew the true feelings at all With his belief that If waiting for others to do How did it happen? Causing him to produce media that reflect LGBT perspectives through the series to tell LGBT perspectives As a human being with every aspect of life, having love, greed, anger and revenge, there is a gray in itself to show the LGBT position If one day Thai society is able to accept gender equality Can be unconditional Can get married Can see couples, men and boys in the theater happily Does not make sexual orientation a big deal Our society will be happy.



About the Levi’s brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

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