LEVI’S® AND JUSTIN TIMBERLAKE UNVEIL SPRING 2019 COLLECTION JUSTIN TIMBERLAKE AND LEVI’S® CELEBRATE HIS MEMPHIS ROOTS FOR SEASON TWO - Siam Outlook

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Monday, April 1, 2019

LEVI’S® AND JUSTIN TIMBERLAKE UNVEIL SPRING 2019 COLLECTION JUSTIN TIMBERLAKE AND LEVI’S® CELEBRATE HIS MEMPHIS ROOTS FOR SEASON TWO


(SAN FRANCISCO, TK, 2019) It’s all but impossible to separate the city of Memphis from its music. Whether it’s the rock ’n roll shake of Elvis Presley and Jerry Lee Lewis, or the R&B grooves of Otis Redding and Isaac Hayes, the Bluff City basically created the sound of the 20th century. And for Justin Timberlake, a Memphis native, that fact has had an outsized influence on both his music and his style, something that we get to see first hand with his new Levi’s® x Justin Timberlake Spring 2019 Fresh Leaves capsule collection.


“Memphis and music have always been a big part of me,” says the Grammy award-winning artist. “And it became a huge part of this collection, just going back to the places and things I loved here as a kid.”
As the second installment of the collaboration, called “Fresh Leaves,” the Memphis-inspired lineup offers updated twists on timeless Levi’s® classics—like fresh leaves on an old favorite tree—making them at once both familiar and new, classic and contemporary. Plus, it does double duty as Justin Timberlake’s unofficial guide to his hometown. From graphic tees that reference the Zippin Pippin rollercoaster in the old East End Park, Skateland roller rink, and University of Memphis Tigers Basketball, to his spin on the Trucker jacket paying homage to the music idols who paved the way, the collection is loaded with nostalgic nods to the Memphis of Justin’s youth. And mixed in with all of this nostalgia is a range of modern styles and silhouettes, looks that speak to Justin’s signature blend of heritage, hip-hop, rocker, and streetwear style.

“An American icon, Justin is the perfect partner for Levi’s®, and this collection is a celebration of his hometown of Memphis, the embodiment of American music and authentic self–expression” says Jennifer Sey, Chief Marketing Officer for Levi Strauss & Co. “The collection celebrates Memphis along with our heritage, featuring the original 501® (the very first blue jean), as well as the most relevant products of today including a twist on current favorites like the 502 taper, the ideal jean for the sneaker obsessed fan.”


Of course, at the heart of that style is a great fitting pair of Levi’s® jeans. And for Levi’s® x Justin Timberlake Spring 2019, that means a whole lot of tapering. First up is the Levi’s® 501® Slim Taper in washed black, a carryover from Justin’s Fall 2018 collection where it was first introduced as an homage to how Justin wears his jeans on stage. Then there’s the new 501® Slim Taper in white for a lighter springtime vibe. But the biggest news of all for Spring 2019 is the introduction of the Levi’s 502 Taper—currently the Levi’s® brand’s best-selling fit.


For Levi’s® x JT that means a 502 Taper in faded indigo and solid black. It’s the ideal jean for our sneaker obsessed age—a 501® fit with a slimmer ankle down below for that perfect sneaker-highlighting silhouette—and pretty much the reason why JT always looks so sharp in his Levi’s® jeans and namesake Air Jordans.


Along with the Levi’s® 501® Slim Taper and Levi’s® 502 Taper, the collection also features a range of hoodies and Truckers—several with “Fresh Leaves” sleeve screen prints—a Trucker-hoodie hybrid, graphic tees in short and long-sleeve, and a print short-sleeve button-up. It’s the Levi’s® you know and love mixed with a splash of street style swagger, and then all wrapped up in a nostalgic love letter to Memphis.


About the Levi’s brand

The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s brand, its products and stores, please visit levi.com.


ABOUT JUSTIN TIMBERLAKE

Multi-talented actor and musician Justin Timberlake has sold over 32 million albums worldwide, sold out arenas all across the globe, received numerous awards and nominations and has become one of the most highly respected entertainers in the business. Timberlake released the 4X Platinum-selling song “Can’t Stop The Feeling!” from the film “Trolls,” which debuted at No. 1 on the Billboard Hot 100, and ultimately the best-selling U.S. single for 2016. Additionally, it marked Timberlake’s 10th Grammy Award and garnered a nomination for an Academy Award and Golden Globe Award. Timberlake released his fourth solo album, “Man Of The Woods” in February and is currently on his sold out world tour in support of the project. A gifted actor, Timberlake has appeared in diverse films, including “Alpha Dog,” “Black Snake Moan” and “Shrek the Third.” He won strong reviews for his performance in the Academy Award-nominated “The Social Network.” Timberlake also has won four Emmy Awards for his appearances on “Saturday Night Live.”


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