Bangkok, Thailand, 22 January 2019 - As an iconic brand, Ray-Ban products have become legendary over the years, establishing the brand as one of the leading eyewear brands in the world. After the opening of the first Ray-Ban Flagship in New York in 2015, and more recent opening in London, Shanghai and Milan, Luxottica has identified an additional opportunity to celebrate the rich and legendary Ray-Ban story through a physical place in Bangkok, Thailand.
“We want to create an experience and not just a store for Ray-Ban customers,” says Alessandro Medi, Regional Director Retail South East Asia, Luxottica. “We want to translate the core principles of the Ray-Ban spirit into a physical space, a temple which is the maximum expression of Ray-Ban. We believe that the Ray-Ban store will reinforce brand connection and awareness. It will offer consumers a full product assortment and service.”
Located in Siam Center, around Bangkok’s most popular shopping Siam district, the 100sqm store boasts over 500 pairs of eyewear. It provides the most extensive product offering in Thailand with an array of Asian design assortment of sunglasses, optical and junior, and also Ray-Ban truly authentic prescription lenses – right down to the iconic logo stamp.
Found at the store is also the evolution of Ray-Ban’s four Icons - Aviator, Wayfarer, Round and Clubmaster, with a visual take on reinvention. A universe that encapsulates each Ray-Ban icon and their re-inventions, digital collages combine illustration and photography to explore the particular history and heritage of each style.
In addition, for the first time in Thailand, Ray-Ban lovers will be able to combine the style they love with the prescription they need. Each pair is built entirely Ray-Ban, tailor made to each customer’s exact prescription and crafted to each customer’s signature frame, combining sight, lenses and frames. Each pair is completely unique, like its wearer.
Just like Ray-Ban’s plano sun lenses, the prescription lenses feature the classic Ray-Ban logo in the corner of the right lens, with Ray-Ban initials engraved on the left, a stamp of authenticity for a complete 100% Ray-Ban experience.
To reinforce the brand’s connection with the consumers, store associates have been trained to guide consumers to select the most suitable pair of Ray-Ban to match their face features and their personality, and to discover Ray-Ban heritage with the latest product offerings.
In addition to the brand full product assortment, the store will also feature exclusive frames and sunglasses, offering Thais the latest trends and product innovation.
Address : Siam Center Bangkok, M Floor, Unit M19 Store Hours : 10.00am to 10.00pm daily
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