Saha Group Fair Begins! Shop for 4 consecutive days in a "Fair & Fest" atmosphere from June 27-30. A historic partnership venture into future businesses.

Saha Group Fair Begins!

Shop for 4 consecutive days in a

"Fair & Fest" atmosphere from June 27-30.

A historic partnership venture into future businesses.

The 28th Saha Group Fair is now open, welcoming shoppers to the Fair & Fest concept, a brand new transformation that turns the fair into a festival in one event. Over 1,000 products are available amidst a lively and enjoyable atmosphere throughout the 4-day event. The fair features innovations, new products, special events, fashion shows, competitions, seminars, and marks a historic occasion for Saha Group to announce its business direction in partnership with companies from China, Taiwan, Japan, and Thailand to venture into businesses with future growth opportunities.

Mr. Thamarat Chokwatana, President and Executive Chairman of I.C.C. International Public Company Limited, as the Chairman of the Saha Group Fair, stated that the Saha Group Fair & Fest will take place from June 27th to 30th, 2024, at Halls 98-100 of BITEC Bangna (10:00 AM - 9:00 PM). This exciting event offers three distinct sections: Special-Priced Product Sales Area: Featuring promotions on popular Saha Group brands to help reduce consumer costs, with over 1,000 booths from more than 100 companies offering food, beverages, household items, underwear, face masks, workout clothes, shoes, clothing, bags, watches, cosmetics, sports equipment, health products, stationery, and children's items. Innovation Display Area: Showcasing new products from Saha Group and its partners. Special Activities Area: Featuring numerous competitions, seminars, and workshops.

This year's event ups the excitement by combining incredible deals with engaging entertainment activities. Attendees, alongside shopping deals, are ensured to enjoy the festive atmosphere throughout the fair, making shopping more fun and engaging.

"Beyond offering incredible deals and entertainment, this year's Saha Group Fair marks an important milestone for Saha Group. There will be the signing of Memoranda of Understanding (MOUs) and cooperation agreements with partners from Thailand and abroad, including China, Japan, and Taiwan, totaling 18 agreements. This represents a significant investment movement and sets the future direction for Saha Group in biotechnology, services, knowledge, platforms, real estate, and environmental sustainability," said Mr. Thamarat.

The 18 MOUs and cooperation agreements include:

Biotech Business (1 agreement):

1. Collaboration with QUARKBIO, experts in Precision Healthcare Solutions, to operate a precision healthcare business.

Service Business (4 agreements):

1. Collaboration with SkyDrive, a leader in unmanned aerial vehicles (UAVs), to explore possibilities in the UAV business.

2. Collaboration with the Faculty of Medicine, Ramathibodi Hospital, to develop a comprehensive senior living center.

3. Collaboration with Fast Beauty, Japan's top hair coloring business, to open fufu hair coloring salons in Thailand.

4. Collaboration with ICBC Bank to support and expand mutual business opportunities.

Knowledge Business (4 agreements):

1. Collaboration with five educational institutions: King Mongkut's Institute of Technology Ladkrabang, King Mongkut's University of Technology North Bangkok, Kasetsart University, NIDA, and Sirindhorn International Institute of Technology, Thammasat University, to develop personnel for Thailand's printed circuit board manufacturing industry.

2. Collaboration with the Faculty of Fine and Applied Arts, Dhurakij Pundit University, to enhance content creation skills in fashion for students.

3. Collaboration with Siam Villa Hotel Suvarnabhumi, College of Muay Thai Studies and Traditional Medicine, International Fashion Business Technology College, and the Thai Boxing Association to launch a Bachelor of Arts program in Muay Thai Studies.

4. Academic cooperation with Uttaradit Rajabhat University and the International Fashion Business Technology College to provide lifelong learning for workforce development at all ages.

Platform Business (4 agreements):

1. Collaboration with Lala Stations, a leading live commerce expert from Korea, to develop Thailand’s first live commerce platform.

2. Collaboration with Etoile Kaito, a prominent Japanese wholesaler, to introduce their respective products to international markets.

3. Collaboration with MTS Gold to produce 99.99% pure gold bars specifically designed for the Digital Gold Saving system.

4. Collaboration with Orbix Tech to develop and apply blockchain technology.

Real Estate Business (2 agreements):

1. Collaboration with Tokyu Corporation, a renowned Japanese developer, to establish Saha Tokyu Property Management for property management services in Thailand.

2. Collaboration with Tokyu Corporation and hospitality giant Dusit Thani to develop the Kingsquare Residence and Dusit Suites Kingsquare Bangkok projects for exceptional living experiences in Thailand.

Sustainable Business (3 agreements):

1. Collaboration with DHL Express to leverage their GoGreen Plus solutions for air freight to reduce greenhouse gas emissions,minimizing the environmental impact of their supply chain.

2. Collaboration with SC Grand to develop eco-friendly fashion products for growing consumer demand for environmentally conscious clothing.

3. Collaboration with B.Grimm Power to develop electric vehicle parking at the Kingsquare Residence project and install solar roofs at the Kingsquare Community project to promote clean energy solutions and contribute to a more sustainable future.