Mobile-first, Always-on Grab Users Treated to Platinum-level Lifestyle Benefits, Convenience and Access with Thailand Launch of ‘Citi-Grab Credit Card’ - Siam Outlook

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Wednesday, October 2, 2019

Mobile-first, Always-on Grab Users Treated to Platinum-level Lifestyle Benefits, Convenience and Access with Thailand Launch of ‘Citi-Grab Credit Card’


• Citi and Grab introduced the co-branded credit card regionally, with Thailand being the second country in Southeast Asia after the Philippines debut.

• Citi & Grab’s first co-branded credit card provides access to Grab’s platinum services, better value on every spend with 10x points earning and exclusive offers on its everyday services and greater convenience.

• Apply now, get back THB 3,000 (THB 2,000 worth of Grab discount and THB 1,000 cashback) and enjoy cashless payments for Grab services and other lifestyle benefits.



Bangkok, Thailand, October 2, 2019 — Citi, the largest pan-regional credit card issuer, and Grab, Southeast Asia’s leading super app, announced today the launch of their first and exclusive co-branded credit card in Thailand called “Citi Grab credit card”, marking the brands’ ambitious plans for rapid penetration into Southeast Asia’s lucrative lifestyle segment.

On hand at the event to celebrate this exciting partnership will be Mr. Tibor Pandi, Citi Country Officer of Citibank Thailand; Ms. Vira-anong C. Phutrakul, Consumer Business Manager of Citibank Thailand; Mr. Sandeep Batra, Head of Credit Cards and Loans at Citibank Thailand; Ms. Huey Tyng Ooi, Managing Director of GrabPay; Mr. Tarin Thaniyavarn, Country Head of Grab Thailand; and Mr. Worachat Luxkanalode, Country Head of GrabPay Thailand.

Among the entertainment programmes to be provided to spice up the evening will be an exclusive performance by heartthrob actor “James” Jirayu Tangsrisuk. Moreover, guests will be invited to join in 2 fun games at Game Zone - Fast Grabber VR game and Slot game - to win Grab discount codes. To join, simply take photos and post them on Facebook or Instagram, set the profile to public mode and add hashtag #CitiGrab. #GrabLifeInTheFastLane


The Citi Grab credit card represents Grab’s natural expansion as it aims to create more value through the widening of its ecosystem for its users. The Citi-Grab credit card is the best credit card for Grab users, not only for Grab Transport but all Grab services as it provides users with a life in the fast lane with value for every spend and greater benefits that can be used for Grab’s everyday super app. In principle, it will provide users with a value-added experience, where they can enjoy multiple benefits, ranging from free rides to cashback and reward points, from both Grab and Citi. Grab users who use Grab on a daily basis will be able to maximize the benefits of the money they spend via the card.

The target market for this new card is the more affluent segment of Grab’s user base. Catering to mobile-first and always-on consumers who continuously seek better offers, the Citi-Grab credit card promises card members a life in the fast lane with access to exclusive offers and rewards, better value on every spend and greater convenience.


Card holders are entitled to the following:

• Access to premium services with automatic upgrade to the Grab Platinum Tier,
providing them with priority booking benefits and a dedicated customer support

• Better value for money with 10x points earning on every Grab transaction, 3x

points on dining, e-commerce and online subscription, and 1 point on every 25 baht spend. Card members can also enjoy rewards including a 10% instant discount on global hotels booking via Agoda during October 1, 2019 and March 31, 2020.

• Apply today, get back of THB 3,000 (THB 1,000 cash back and THB 2,000 worth of Grab discount) upon spending first THB 3,000 with 3 Grab transactions via card within 30 days of card approval date, Membership fees for the principal and supplementary cards are also waived for the first year.

• Greater convenience by going cashless when they convert their Citi Rewards

points to pay for Grab services (starting January 2020 onwards). Beside the benefits related to Grab usage, there are many other benefits from the Citi credit card itself such as dining discounts at more than 1,000 participating restaurants or cashback from shopping malls.

With the new co-brand credit card scheme, Citi and Grab are looking to grow their business by developing long-term partnerships and mutually benefiting from their respective strengths.

“The launch of the Citi-Grab credit card strengthens our continued and successful partnership with Grab and gives Citi the opportunity to leverage our expertise in credit card services to a new all-digital consumer base. From the initial Consumer Banking relationship, we have deepened our partnership with Grab across the Citi franchise. Today’s announcement affirms how Citi is establishing itself globally as the partner of choice to accelerate growth for our partners and add value to customers,” said Ms. Vira-Anong C. Phutrakul, Consumer Business Head, Citibank Thailand. 

Citi first started its relationship with Grab in 2016. Citi has always provided its card members with lifestyle benefits. Grab is the most popular on-demand transportation and delivery services provider; therefore, the two brands offer card members the opportunity to pay for their rides using Citi reward points and expand the benefits to other Grab services such as food delivery With its proven success, their partnership led to greater synergies and has since resulted in the deal to launch the co-brand card.

“Another point is that the rapid adoption of mobile and other digital channels has truly transformed how and where people bank. For Citi, the partnership allows us to access to larger customer base, leveraging card-on-file transactions on everyday spending with the use of innovative technology.

“We believe that Citi-Grab credit card initiative allows companies to benefit from each other’s respective strengths. This partnership is not for the Thai market only, but it is also a regional partnership. The first Citi-Grab credit card launched in the Philippines in June,” said Mr. Sandeep Batra, Head of Credit Cards and Loans at Citibank Thailand.

Meanwhile, Grab has observed great traction and synergies since partnering with Citi, where Citi card holders were able to pay for their Grab rides with their Citi reward points. Citi is Southeast Asia’s largest international credit card issuer and offers Grab a unique opportunity to access its card-holding, more affluent segment of Southeast Asia’s consumers.

In turn, Grab offers Citi access to Grab’s unique mobile-first, Southeast Asian-wide user base, leveraging card-on-file transactions on everyday spending with the use of innovative technology. The partnership will also allow Citi to adapt to the changing consumer spending patterns and payments landscape, which has been described as rapidly shifting toward the digital space.

The co-brand card partnership continues to expand through collaborations between Citi’s Consumer Banking business and Grab that dates back to 2016.

“The three-year partnership between Grab and Citi enables us to do more for our consumers. To add on, Grab is available in eight countries in Southeast Asian countries making us the leading everyday super app in the region and allowing us to provide a wide range of services to help solve people’s daily life limitations for the locals and the travelers via Grab’s seamless ecosystem,” said Ms. Huey Tyng Ooi, Managing Director of GrabPay.

“We try our best to bridge the gap of financial services in the country while supporting financial inclusion through our service. From GrabPay, GrabPay Wallet and GrabRewards, we now extend our reach to the Citi Grab credit card enabling our consumers to enjoy their rides, food delivery, express delivery and other services, while earning more points and extra benefits from the card that suit each lifestyle that they couldn’t find elsewhere,” said Mr. Tarin Thaniyavarn, Country Head of Grab Thailand.

In 2016, Citi and Grab announced their first partnership across six markets in Southeast Asia. In what as a regional-first, the partnership enabled Citi credit card members to use their earned points and miles to pay for rides on the Grab platform.

Since then, the partners have systematically widened the scope of their cooperation to include all of Grab’s services. 

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Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi.



About Grab


Grab is the leading everyday super app in Southeast Asia, providing everyday services that matter most to consumers. Today, the Grab app has been downloaded onto over 163 million mobile devices, giving users access to over 9 million drivers, merchants and agents. Grab has the region’s largest land transportation fleet and has completed over 4 billion rides since its establishment in 2012. Grab offers the widest range of on-demand transport services in the region, in addition to food, package delivery, digital payments and financial services, across 339 cities in eight Southeast Asian countries. For more information, see: http://www.grab.com.

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