Isuzu launches the “All-New Isuzu D-Max…Infinite Potential” The New phenomenon that shakes up Pickup Industry - Siam Outlook


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Monday, October 14, 2019

Isuzu launches the “All-New Isuzu D-Max…Infinite Potential” The New phenomenon that shakes up Pickup Industry

Isuzu -- Pickup mover and shaker -- takes center stage in Thailand’s automotive industry once again with the world premiere of the “All-New Isuzu D-Max…Infinite Potential” -- “Beyond the Pickup”. An engineering masterpiece of perfection, nurtured by advanced DNA and Isuzu’s state-of-the-art development technology that highlights an all-new BOLD, EMOTIONAL and SMART design concept which flows through dimension of the exterior to the interior. Infinite power roars through the new power source. An all-new platform demonstrates a ride of unrivaled equilibrium complemented with all-new safety technology for Thai motorists to experience the “Infinite Potential” behind the wheel like never before on October 19 at Isuzu showrooms nationwide.

Tri Petch Group, led by Mr. Toshiaki Maekawa, President of Tri Petch Isuzu Sales Co., Ltd said, “Isuzu D-Max is an automobile innovation that enjoys unparalleled success in terms of popularity and huge sales performance leading to the “D-Max Fever” every time a new Isuzu model is introduced. The first global premiere of the 1st Generation “Isuzu D-Max” was held in Thailand in 2002, followed by the 2nd Generation “Isuzu D-Max”, Pickup for the Whole World in 2011. Then came a new engine called the “Isuzu D-Max 1.9 Ddi Blue Power”, the World-changing Innovation, the world’s first pickup engine smaller than 2,000 cc in 2015.

This success story was initiated from Isuzu’s unique technical specialization and experience of our team of engineers who have demonstrated an uncompromising determination to develop automotive innovations with the best technology. Today, Isuzu is ready to introduce a new phenomenon of epic success repeatedly, in the automobile industry of Thailand. We present the “All-New Isuzu D-Max…Infinite Potential” -- “Beyond the Pickup”, which was designed to answer every discerning need and every type of requirement – developed from the concept of BOLD, EMOTIONAL and SMART which embraces an new design in every dimension of the vehicle’s exterior and interior, new engine, new platform, new safety equipments and system with new technological innovation that delivers the perfect functionality in every sense, creates the new standard for today’s Pickup which reflects the tastes of the vehicle owner. Isuzu is confident that the “All-New Isuzu D-Max”, the latest all-new model will deliver the highest impression and satisfaction of vehicle users, while surging forward to create a new chapter in Isuzu’s history on a continuous basis. The “All-New Isuzu D-Max” will emphasize its automobile industry leadership in Thailand with the “Infinite Potential”, ready to soar into the world of aesthetic in every journey and create phenomenal success from Thailand to overseas.


Design for the World! with all-new exterior design for every visual perspective, thanks to the “Bold but Emotional” concept presenting larger and robust visual dimension of vehicle feeling a sense of power surge through your body yet soft fluid lines carrying the vehicle’s style factor and sportiness to unchartered territories, while displaying perfect low wind resistance and lowest drag coefficient rating exclusive only to Isuzu. The “All-New Isuzu D-Max” passed the test at the wind tunnel of the Japan Railway Research Institute or JR, the test site for Japan’s famous Bullet Train. That is why the “All-New Isuzu D-Max” is the most fuel efficient pickup in its class, and possesses a quiet cabin. The vehicle also highlighted new functions such as the Isuzu Vision Bi-LED front lamps with the new automatic on/off system, Built-in Multifunctional Daylight, sporty and modern look of LED fog lights, sporty Dual-Sonic LED taillights and Integrated Bumper for a wholesome custom look that effortlessly unites the rear with lights and various styles of wheels offering the perfect completion for a high class vehicle.


Total revamp of the new interior cabin of the “All-New Isuzu D-Max” provides the roomy space in every dimension. Designed by the all-new “Bold but Smart” concept which emphasizes the sharp lines as witnessed by the Sharp Horizontal Layers of the front console – reflects an individual’s taste that is beyond all levels through the use of premium quality materials. Functions ready to use are available, user-friendly benefiting from the Usability Design. Feel the rich luxury overtones, comfortable to a fault, and truly beyond the pickup. For example, the large sized 4.2-inch Smart MID, the Piano Touch control panel for air-conditioning system which is adjustable in 4 directions, the Tilt & Telescopic steering wheel, the front seats with AVEC (Anti Vibration Elastic Comfort) technology which absorbs vibrations to reduce weariness of the vehicle occupant and an 8-direction electric control feature for the driver’s seat, and the ISUZU Ultimate Entertainment system, touchscreen 9-inch Infotainment Display for HD clarity which accommodates Apple CarPlay and Android Auto systems. This sound system comes with Dynamic Surround Sound 8 speaker system and a sunscreen with mirror that incorporates clear and bright Vanity Mirror & Light technology.


The “All-New Isuzu D-Max” comes with an all-new power source, delivers power to whet the appetites of power-hungry enthusiasts, durable beyond expectations, and quiet engine noise, but still maintain the Isuzu uniqueness of fuel efficiency.

• New! The Isuzu 3.0 Ddi Blue Power 4JJ3-TCX engine model, the latest diesel technology which is all about power and top performance in every aspect. Capable of delivering maximum power of 190 hp at 3,600 rpm and maximum torque of 450 Nm at 1,600 – 2,600 rpm and the E-VGS TURBO system that delivers incredible power and high torque and both wide/narrow vane opening. Potent power at every rev form low to high revs for instant response at all speeds. Excellent performance in terms of horse under the hood and highest torque which bests its competition any time, all the time.

• New Development! The Isuzu 1.9 Ddi Blue Power Gen 2 RZ4E-TC which was developed to exceed to another realm. Maximum power of 150 hp at 3,600 rpm and maximum torque of 359 Nm at 1,800 – 2,600 rpm. Instant throttle response. Faster forward movement, quicker overtaking, ready for any scenario and job functions.

Apart from the aforementioned, there is the all-new power transmission system designed specifically to transfer all that power to the 4 wheels. Exciting new engine performance at optimal efficiency mated to an All-New 6-speed automatic transmission which is so gentle on gear shifts along with sporty a REV Tronic mode; and the 6-speed manual transmission which is sporty, fun to drive and precise beyond expectations.


The “All-New Isuzu D-Max” ascends to another standard by a chassis, vehicle frame and platform design called the “ISUZU DYNAMIC DRIVE PLATFORM”. Automobile innovation created for driving with equilibrium unmatched by its competition. Combined with technology that positions the engine, interior cabin, chassis, new steering wheel control system, and an all-new technology for the anti-vibration system which together, result in excellent performance, attacks corners with a vengeance, smooth, comfortable sitting experience for occupants but strong and sturdy, durable, in addition to the ability to drive your life into the future with the Infinite Potential and no boundaries to limit yourself.

• ULTRA - HIGH TENSILE body frame made from the best steel for extra durability second to none which is stronger and more durable when compared to conventional steel

• New Chassis which is bigger and can take in 23% more torque force without any effort

• Lower suspension made up independent DOUBLE WISHBONE with COIL SPRING setup

• Rear suspension made up of LONG SPAN leaf springs developed by new WSSP technology


For the “All-New Isuzu V-Cross 4x4” model, it is the ultimate of world-class 4x4 vehicles that comes with only the most extreme capabilities of an off-road vehicle with new functions, and confidence to go everywhere. Cross over any obstacle with the best all-new engine performance, the new powerful “Isuzu 3.0 Ddi Blue Power” gets all that power from low revs, enjoy superb climbing power of the highest order with new suspension system for being the perfect off-road model in the truest sense. The newly-developed Terrain Command provides rapid operation, accuracy and precision. Moreover, the Electronic Diff-Lock system locks the rear differential via an electronic system for total confidence in overcoming every obstacle up ahead. Drive over 800mm water levels!


To respond in kind toward the trust of pickup enthusiasts worldwide – in Isuzu’s uncompromising diligence to developing the best safety technology – the “All-New Isuzu D-Max” comes with new automotive standards and safety technology that is abundant in advanced features so that every journey you take will be filled with confidence and fun with no worries.


• ABS (Anti Lock Brake System)

• EBD (Electric Brake-force Distribution)

• BA (Brake Assist) for sudden braking

• Disc Brake with 320mm sized discs

• New! ESS (Emergency Stop Signal) automatic illumination system for every situation

• And a complete package with vehicle control assistant system in every situation

- TCS (Traction Control System) to prevent wheel spin when moving forward in first ratio.

- ESC (Electronic Stability Control)

- HSA (Hill Start Assist) system for steep inclinations.

- HDC (Hill Descent Control) for speed control when descending down steep inclinations.

Be more confident! with the Blind Spot Monitoring feature, perfect for blind spots when overtaking or lane change maneuvers. The flash signals are spotted at the top of the side mirrors immediately. Safer with the Parking Aid System with 8 sensors around the vehicle; and the Rear Cross Traffic Alert for blind spots when in reverse mode.

New! Automatic Rain Sensing Wiper system. Convenient and comfortable to use, in addition, there is the Integrated Wiper Blade system that delivers water on the piers which are Blade Type, another industry first! Cleans the front window glass efficiently and thoroughly. Enhanced visibility.


• ULTRA - HIGH TENSILE steel for cabin room construction. Confidence at its best

• New chassis which is bigger and 23% stronger

• Additional Cross Member for enhanced strength

• SRS Airbags installed in 6 positions

• 3-point safety belt system for every seat. Automatic recoil or Pretensioner Safety Belts for front seats

• Crash Unlock feature for automatic unlocking of doors once airbags are deployed


Another level of automotive innovation that exceeds others in the “All-New Isuzu D-Max” develops standards that are superior with modern futuristic technology in every single detail.

• Keyless Entry with Remote Engine Start capable of starting the vehicle from 20 meters distance.

• New! First-time in pickup industry -- the front window pane IR Cut version to reduce infrared rays, UVA and UVB rays for lower temperature levels in cabin area.

• Welcome Light for brighter illumination in cabin area. Automatic on system from 2-meter distance.

• Walk Away Auto Lock system operated from 3-meter distance once you walk away from the vehicle

• Follow Me Home light system which lasts longer by 30 seconds after turning ignition key off

• Auto Light Off system for front lamps and lights in cabin room after turning ignition key off.

• Smart Touch signal light system being convenient, comfortable by just at a mere touch of your fingertips

• Health conscious factor highlighted with High Efficiency Filter system in interior cabin area which filters out particles as small as PM2.5


Choices reflect the individualism and personal taste from the character of each vehicle model designed to be different and clear identity with a perfect design that answers every lifestyle with no limits.

• All-New Isuzu D-Max 4x4 2-door and 4-door models

• All-New Isuzu D-Max Hi-Lander 2-door and 4-door models

• All-New Isuzu D-Max Cab4

• All-New Isuzu D-Max Space Cab

• All-New Isuzu D-Max Spark offered in 2-wheel and 4-wheel drive

The “All-New Isuzu D-Max…Infinite Potential” pricing at 510,000 – 1,164,000 Baht…Available and ready to be unveiled at all Isuzu showrooms nationwide staring from October 19, 2019 onwards. For Isuzu news and information, please click into or LINE:@isuzuthai


  1. The brand is committed to reliability, safety, efficiency and engine durability. It also focuses on product innovation, customer support and engineering excellence. There is no denying that warranty plays an important role at the time of owing a vehicle. ISUZU vehicles are designed and developed by considering this aspect. They offer warranty for their vehicles.

  2. I have bookmarked your blog, the articles are way better than other similar blogs.. thanks for a great blog! isuzu d'max pakistan


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