"SCOPE Redefines Thai Real Estate Luxury with 'ACQUA,' a Lifestyle Management Brand of the Ultimate Class: Elevating Standards and Experiences for International Premium Clients" - Siam Outlook


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Friday, May 3, 2024

"SCOPE Redefines Thai Real Estate Luxury with 'ACQUA,' a Lifestyle Management Brand of the Ultimate Class: Elevating Standards and Experiences for International Premium Clients"

SCOPE, a lifestyle real estate developer renowned for its exclusive ultra-luxury offerings,
is leading the way in transforming integrated living lifestyles in the Thai real estate industry with the launch of 'ACQUA', a lifestyle management brand of the ultimate class. This initiative embodies a unique resident-centric approach aimed at elevating the standards of real estate management services to the pinnacle of excellence. Striving for convenience and perfection in every detail across all projects within the SCOPE Collection, particular attention is given to catering to a new customer segment, especially “International Premium” customers who demand service standards comparable to those of world-class hotels. Under ACQUA management, a pioneering model for project fee management is introduced, brimming with the potential to efficiently generate returns through strategic utility planning and the systematic utilization of communal areas and facilities, thus completing the ecosystem of ideal living for every SCOPE resident.

Mr. Yongyutt Chaipromprasith, Chief Executive Officer of Scope Co., Ltd., unveiled “SCOPE's unwavering commitment to enhance the quality of its projects to align with global standards, meeting the expectations of discerning international premium clientele accustomed to world-class living experiences. He articulated SCOPE's focus on four key aspects of residency and living, all embodying the concept of "Life at its Finest": the Finest location, the Finest design, the Finest privacy, and the Finest service and facilities. Continuously striving to offer novel experiences to our clientele, SCOPE has introduced 'ACQUA', a lifestyle management brand helmed by a team deeply attuned to refined tastes and superior living standards. ACQUA is tasked with curating a lifestyle surpassing that of conventional real estate projects, offering services akin to those of renowned hotels under the ethos of Hospitality and Beyond. These services include housekeeping by trained-staff, round-the-clock valet parking, all-day coffee services, and room deliveries meeting the discerning needs of our clientele. Moreover, ACQUA arranges special events, activities, and workshops, ranging from festive celebrations like New Year's and Children's Day to movie nights and seasonal culinary experiences, often in collaboration with leading lifestyle partners. This comprehensive lifestyle management system tailored for SCOPE's residents is challenging to replicate, owing to the unique infrastructure and comprehensive amenities within the SCOPE Collection. The interdependence of SCOPE and ACQUA operates akin to cutting-edge hardware, requiring sophisticated software to optimize efficiency and elevate living standards, going above and beyond in every dimension.”

"In addition to cultivating a distinctive lifestyle experience, ACQUA has spearheaded a prototype for managing project communal fees with considerable potential. Through strategic utility planning and intelligent, systematic utilization of communal areas and facilities, revenue can be efficiently redirected back into the project, ensuring financial stability without the need for additional communal fees beyond the annual set rate. This unprecedented approach underlines SCOPE Collection's commitment to innovation.

SCOPE offers plenty of amenities, allowing residents to access supplementary communal services tailored to their requirements. These include options such as renting private storage rooms, a well-appointed music practice room, and a private 25-seat theatre ideal for entertainment and special events. Additionally, residents benefit from dedicated dressing rooms for hair, makeup, manicures, and grooming, wellness suites for indulgent massages, and exclusive zones for hosting private gatherings equipped with full kitchens and fine-dining amenities, like the Langsuan Lounge on the 34th floor, the BBQ grilling zone on the Outdoor Rooftop, the Club Lounge, and the Glass Pavilion.

Furthermore, with the pet grooming amenities provided by SCOPE, ACQUA ensures comprehensive pet care services, including daycare with pet bathing and grooming. Additionally, residents have access to Guest's Quarter for supplementary rental, catering to those who employ caretakers, thereby facilitating a seamless, compartmental living experience within the project.

The revenue generated from the supplementary utilization of these communal areas and facilities is reverted into the project, bolstering services, maintenance, and staffing. This not only enhances resident satisfaction but also fosters confidence and trust in the project's ability to uphold and augment its value over time, thereby further strengthening SCOPE Collection," Mr. Yongyutt concluded.


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