JD CENTRAL celebrates 1st anniversary aim to establish strong e-commerce infrastructure in Thailand - Siam Outlook


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Thursday, September 19, 2019

JD CENTRAL celebrates 1st anniversary aim to establish strong e-commerce infrastructure in Thailand

Kicking off “B1RTHDAY JOY SHOPPING FEST” to return the happiness back to online shoppers

Bangkok 19 September 2019 - JD CENTRAL the leading of eCommerce technologies and retail business in Thailand celebrates the first anniversary of its business operations in the country launching “B1RTHDAY JOY SHOPPING FEST” campaign offering special deals to thank all the customers who continually support JD CENTRAL’s growth. The platform visions to establish the strong fundamental infrastructure, as well as to build customers trust through the best online shopping experience, aim to elevate e-commerce standard in Thailand.

Rvisra Chirathivat, Chief Marketing Officer said “JD CENTRAL has succeeded its plan and expectations after an official launch on 28th September 2018. Todays, we have achieved more than4 million downloads, a 35-time increase in orders, 2,000 registered official stores, and a 100 million of platform visitors within just a year. All these impressive records are areflection from the customer centric strategy by offering good quality products with 100% authenticity and fast delivery. JD CENTRAL also aims to solve online customer pain points by delivering products within 24 hours, and even faster in Bangkok that customers may receive their products couples of hours after placing orders. We have implemented the data analysis technologies to create marketing strategies for direct communication to consumers in unique ways.

“In addition, JD CENTRAL puts online consumers’ rights as a priority as we are trying our best to create customers trust. Recently, we signed MOU with Foundation For Consumers (FFC) and other related government parties to represent our sincere and customers responsibilities in a concrete way. We would like to pay our gratitude to customers, brands and partners which given fully supports and collaborations to JD CENTRAL throughout one year, we believe to continuously receive good co-operations for long run.”

Establish strong e-commerce infrastructure in Thailand 

During this past year JD CENTRAL has focused on building e-commerce fundamental infrastructure strongly as seen in collaborations with government bureaus to increase Thai SMEs competencies to support cross border business, e-logistics integration and developments by JD.com technologies, including online consumers’ right protections.

Meanwhile, we have teamed up with various brands partners to execute “O2O strategy” both within Central Groups and other products and service for example banks, restaurants, telecommunications and applications. This is not only providing customers more channels of shopping and products picking, but also expanding our service to serve customers new lifestyle for easy access to products and services to fulfill e-commerce ecosystem.

One of key contributions is “JD Thailand Official Flagship Store” under the partnership between JD CENTRAL and JD.com in China also help enhancing Thai’s entrepreneurs to have more channels to export products for cross-border selling.

Continuously develop the platform to response to consumer needs

• Joy Supermart: an online supermarket which provide plenty of groceries and FMCG items more than 10,000 SKUs from 800 leading brands

• Share Buy: new gimmick from JD CENTRAL to attract customers group buys for better price

• JD POINTS: collect points for customers’ privileges and discounts redemptions. Within this 1 year, JD CENTRAL has already given 900 million points

• Shop Central: to make shopping more convenient, JD CENTRAL offers good quality products from several business units under Central Group such as Tops Online, PowerBuy, Supersport, Robinson and Baan&Beyond as well as special deals and vouchers from Centara and CRG to customers

Shop now with “B1RTHDAY JOY SHOPPING FEST” campaign 

JD CENTRAL kick-off ““B1RTHDAY JOY SHOPPING FEST” activities and best deals promotions from 23-29 September 2019 to thank and give back to customers for supporting the platform through 1 past year as follows;

• SURPRISE ONE PRICE; quality products with valued price, starting from 928 Baht with special discount

• SURPRISE CHOP SHOP; play a game with friends and get discount coupons from various brands

• SURPRISE 99 HOT DEALS; 99 Hot items with best offered price

• SURPRISE BOX; surprise gifts from brands, only available on 28th September

• SURPRISE HOUR; do not miss 2 rounds of Flash Sale from 00.00 - 02.00 hrs and 20.00-24.00 hrs

• SURPRISE JD POINTS; unlimited offer up to 100millions JD POINTS when checking in applications and play “JOY Surprise Box” to gain more points everyday

“JD CENTRAL received a warm welcome and good feedback from Thai’s customers nationwide, as seen from social media mentioning regarded to product quality and fast delivery, even the service from our delivery staff. To celebrate our first year, JD CENTRAL intends to provide customers special gifts as ever.” Rvisra Chirathivat added.

For more information, please visit JD.CO.TH website and JD CENTRAL Facebook Page. Shop high quality, with 100% guarantee! at JD CENTRAL



JD CENTRAL is an e-commerce joint venture between Central Group, the biggest retail conglomerate in Thailand, and JD.com, the largest retailer in China. The company aims to provide the best e-commerce experience in Thailand, by offering the widest range of high-quality andauthentic products from local and international brands at the best prices, along with quick, reliable, and efficient world-class logistics and delivery,together with best in class O2O integration. JD CENTRAL’s vision is to become No.1 Online Platform and most trusted brand in Thailand. Ourcore mission is to empower everyone by creating a joyful and hassle-free shopping experience. JD CENTRAL also seeks to play a leading role inenhancing the competitiveness of Thai SMEs globally and in helping Thailand uplift the country’s logistics infrastructure to an internationalstandard. We are also committed to supporting Thailand’s bid to become a major e-commerce hub for ASEAN in the near future.

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