‘MICHELIN GUIDE THAILAND’ LAUNCHES “RED SPOON” CAMPAIGN TO BOOST MORALE OF MEDICAL FRONTLINERS, ASSIST NEEDY COMMUNITIES, AND SUPPORT RESTAURANT BUSINESSES - Siam Outlook

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Wednesday, June 30, 2021

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‘MICHELIN GUIDE THAILAND’ LAUNCHES “RED SPOON” CAMPAIGN TO BOOST MORALE OF MEDICAL FRONTLINERS, ASSIST NEEDY COMMUNITIES, AND SUPPORT RESTAURANT BUSINESSES

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The MICHELIN Guide Thailand has recently joined forces with 25 MICHELIN Star, Bib Gourmand and MICHELIN Plate awarded restaurants in hosting the Red Spoon campaign – an initiative that aims to spread positive vibes to medical frontliners, needy communities, and restaurants amidst the Covid-19 crisis. The campaign covers only Bangkok and its vicinity; and will run for one month, from 1-31 July 2021.

Under this campaign, every order of the ‘Red Spoon’ menu*, carefully selected by each participating restaurant, is charged for two: one for self-consumption, and the other for donation to medical frontliners or needy communities. For a minimum single-receipt purchase of 650 Baht, the customer will receive one copy of The MICHELIN Guide Bangkok, Chiang Mai, Phuket & Phang-Nga 2021, worth 650 Baht, for FREE!** After the campaign ends, The MICHELIN Guide will – on behalf of participating donors – deliver donated food freshly cooked according to the ordered menus to medical frontliners and needy communities.
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Khao (One MICHELIN Star) and its “Gaeng Rawaeng”

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Phed Phed Bistro (Bib Gourmand) and its “Tum Chana” 

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Aesop (MICHELIN Plate) with its “Signature Aesop’s Mixed Grill” 

All 25 participating restaurants in this campaign are listed in The MICHELIN Guide in Thailand 2021 - including Khao (One MICHELIN Star) and its “Gaeng Rawaeng” menu – turmeric curry with coconut milk and chicken thigh, packed with fragrant and flavorful spices; Phed Phed Bistro (Bib Gourmand) and its “Tum Chana” menu – a spicy noodle salad with pickled fish sauce and plenty of toppings like preserved pork sausage, pineapple roasted pork, water mimosa, squid tentacles, bamboo shoot, sweet corn, etc.; and Aesop (MICHELIN Plate) with its “Signature Aesop’s Mixed Grill” menu – a sumptuous meal consisting of chargrilled chicken, kofta souvlaki, pork souvlaki, grilled vegetables, Basmati rice, and pita bread.
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For the list of participating restaurants in the ‘Red Spoon’ campaign and their menus, please visit The MICHELIN Guide’s website: https://guide.michelin.com/th/en/article/features/red-spoon.


* Including takeaway or delivery via applications. Terms and conditions of each participating restaurant shall apply.
**Valid for the first 40 eligible orders at each participating restaurant. A total of 1,000 copies are up for grabs under the campaign.


guide.michelin.com/th/en
facebook.com/MichelinGuideThailand
instagram.com/michelinguide

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About Michelin
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 123,600 employees and operates 71 tire production facilities which together produced around 170 million tires in 2020. (www.michelin.com)

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