‘MICHELIN GUIDE THAILAND’ LAUNCHES “RED SPOON” CAMPAIGN TO BOOST MORALE OF MEDICAL FRONTLINERS, ASSIST NEEDY COMMUNITIES, AND SUPPORT RESTAURANT BUSINESSES - Siam Outlook

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Wednesday, June 30, 2021

‘MICHELIN GUIDE THAILAND’ LAUNCHES “RED SPOON” CAMPAIGN TO BOOST MORALE OF MEDICAL FRONTLINERS, ASSIST NEEDY COMMUNITIES, AND SUPPORT RESTAURANT BUSINESSES


The MICHELIN Guide Thailand has recently joined forces with 25 MICHELIN Star, Bib Gourmand and MICHELIN Plate awarded restaurants in hosting the Red Spoon campaign – an initiative that aims to spread positive vibes to medical frontliners, needy communities, and restaurants amidst the Covid-19 crisis. The campaign covers only Bangkok and its vicinity; and will run for one month, from 1-31 July 2021.

Under this campaign, every order of the ‘Red Spoon’ menu*, carefully selected by each participating restaurant, is charged for two: one for self-consumption, and the other for donation to medical frontliners or needy communities. For a minimum single-receipt purchase of 650 Baht, the customer will receive one copy of The MICHELIN Guide Bangkok, Chiang Mai, Phuket & Phang-Nga 2021, worth 650 Baht, for FREE!** After the campaign ends, The MICHELIN Guide will – on behalf of participating donors – deliver donated food freshly cooked according to the ordered menus to medical frontliners and needy communities.
Khao (One MICHELIN Star) and its “Gaeng Rawaeng”

Phed Phed Bistro (Bib Gourmand) and its “Tum Chana” 

Aesop (MICHELIN Plate) with its “Signature Aesop’s Mixed Grill” 

All 25 participating restaurants in this campaign are listed in The MICHELIN Guide in Thailand 2021 - including Khao (One MICHELIN Star) and its “Gaeng Rawaeng” menu – turmeric curry with coconut milk and chicken thigh, packed with fragrant and flavorful spices; Phed Phed Bistro (Bib Gourmand) and its “Tum Chana” menu – a spicy noodle salad with pickled fish sauce and plenty of toppings like preserved pork sausage, pineapple roasted pork, water mimosa, squid tentacles, bamboo shoot, sweet corn, etc.; and Aesop (MICHELIN Plate) with its “Signature Aesop’s Mixed Grill” menu – a sumptuous meal consisting of chargrilled chicken, kofta souvlaki, pork souvlaki, grilled vegetables, Basmati rice, and pita bread.

For the list of participating restaurants in the ‘Red Spoon’ campaign and their menus, please visit The MICHELIN Guide’s website: https://guide.michelin.com/th/en/article/features/red-spoon.


* Including takeaway or delivery via applications. Terms and conditions of each participating restaurant shall apply.
**Valid for the first 40 eligible orders at each participating restaurant. A total of 1,000 copies are up for grabs under the campaign.


guide.michelin.com/th/en
facebook.com/MichelinGuideThailand
instagram.com/michelinguide

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About Michelin
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 123,600 employees and operates 71 tire production facilities which together produced around 170 million tires in 2020. (www.michelin.com)

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