ASA Partners with TTF to Launch Architect’26 Highlighting Present–Future Awareness Under the Theme “SATI : WISDOM : PROMPT”

ASA Partners with TTF to Launch Architect’26

Highlighting Present–Future Awareness Under the Theme

“SATI : WISDOM : PROMPT”

19 November 2025 — The Association of Siamese Architects under Royal Patronage (ASA), in collaboration with TTF International Co., Ltd., officially announces the launch of Architect’26, the ASEAN’s largest building technology exposition, returning for its 38th edition. Held under the concept “SATI : WISDOM : PROMPT”, the event emphasizes heightened awareness, thoughtful understanding of the present landscape, and readiness to advance towards the future. The initiative aims to drive Thai architecture forward on the global stage, while showcasing a comprehensive array of innovations for design and construction from more than 1,000 international exhibitors. The event is open to the public with no admission fee from 28 April – 3 May 2026 at Challenger Hall IMPACT, Muang Thong Thani, Bangkok and is expected to attract over 325,000 visitors.

Mr. Asae Sukhyanga, President of the Association of Siamese Architects under Royal Patronage (ASA), said during the joint press conference between the Association and TTF International that preparations for Architect’26 are well underway. Now in its 38th consecutive year, the event stands as the largest and most influential exposition of architectural technology and building products in ASEAN.

He emphasized that the event serves as a premier platform for presenting and promoting architectural works and ASA’s initiatives, while also acting as an important bridge between professionals and the public. Architect’26 will feature architectural exhibitions, design showcases, integrated construction technologies, and cutting-edge innovations from around the world. Moreover, the event continues to support the advancement of the architectural profession, offering learning opportunities for members, students, and the wider public, and fostering a greater understanding of architecture’s role in social development and national economic progress.

The Association of Siamese Architects under Royal Patronage (ASA) carries a mission centered around promoting, supporting, and disseminating architectural education, research, and professional development, ensuring continuous advancement of the architectural field in response to the evolving demands of the modern era. Architect’26 builds upon the achievements of previous editions and marks a significant milestone—the 93rd anniversary of ASA’s founding. This year’s concept, “SATI : WISDOM : PROMPT”, calls attention to the importance of awareness and foresight amid contemporary global challenges, including unrest, economic uncertainties, public-health crises, and the rapid emergence of transformative technologies. The theme encourages architects to understand, adapt, and prepare, with the goal of enhancing societal well-being and elevating Thai architecture on the international stage.

Beyond serving as a global meeting ground for professionals in the architectural sphere, Architect’26 is designed as a comprehensive hub for exhibitions, knowledge-sharing forums, and professional dialogues that contribute to strengthening the architectural discipline. The event also plays a vital role in fostering the development of architectural knowledge that directly influences the quality of life within society.

Spanning more than 75,000 square meters, the exhibition will showcase a diverse range of design works, technologies, construction materials, products, and related innovations from around the world. With its compelling exhibitions, insightful discussions, and extensive array of integrated solutions, Architect’26 is expected to draw over 325,000 visitors throughout its duration.

Mr. Jaturon Kingminghae, Chairman of Architect’26, further emphasized the overall expectations for this year’s event, highlighting the strong commitment to elevate the exhibition into a truly memorable platform amongst ASEAN countries. The aim is to establish Architect’26 as a dynamic creative arena—one that enables visitors to fully experience the vital role architects play in driving economic growth, shaping society, and enhancing quality of life. Alongside with the world-class product showcases and cutting-edge technologies, the event is guided by a defining tagline that underscores architectural creativity with clarity and ambition: “The largest and most influential exposition of architectural technology and building products in ASEAN.” This reinforces the organizers’ vision for Architect’26 to stand as the region’s most impactful architectural exhibition.

He added that the guiding concept “SATI : WISDOM : PROMPT” is intended to inspire conversations about the future while cultivating a deeper awareness of the present—our identity, our roots, and the context we live in. This includes a renewed focus on Local perspectives, drawing from existing strengths, accumulated knowledge, traditional craftsmanship, and local materials, then integrating them into narratives and innovations that can be presented confidently on the global stage.

For Architect’26, the program will be organized into five major sections: the Main Exhibition, the Academic Exhibition, the Professional Exhibition, the Activity & Service Zone, and the Academic Seminar Series.

The signature highlight of the Main Exhibition will be “Thai Intelligence,” an exhibition that reveals the design processes shaped by human wisdom—presented through authentic prototypes, handcrafted works, and architectural components. The showcase reflects the thinking, experimentation, and accumulated experiences of Thai architects, merging traditional techniques and local knowledge with contemporary design approaches that have earned recognition both regionally and globally (From Global to Local / From Local to Global). More than a display, this exhibition serves as a celebration of human intelligence—the very foundation of creativity.

Another key highlight is ASA ALL MEMBER: Thailand Only, an exhibition showcasing works by members of the Association of Siamese Architects. The presentation explores interpretations of architectural design through the lens of Thai identity—reflecting diverse ways of thinking and living. These works capture beauty, poetic nuance, humor, satire, and authentic depictions of everyday life, all of which are interwoven into each designer’s creative process. The result is a uniquely expressive collection that cannot be found anywhere else. This year’s seminar program—the FORUM—continues to feature the highly anticipated ASA INTERNATIONAL FORUM, bringing together renowned and influential architects from around the world. These keynote speakers will engage audiences with thought-provoking topics such as “Embracing Artificial Intelligence” and “Honoring Timeless Human Wisdom.”

In addition, the event will feature the ASA INSPIRATION LAB, an integrated platform that merges professional seminars with hands-on workshops. This space allows participants to learn directly from masters in the field, absorb real-world experience, and engage with profound perspectives and ways of thinking—igniting fresh inspiration and creative energy. The program also includes a series of competitions, most notably the ASA Experimental International Design Competition, which invites ASA members, architects, students, and the general public to submit conceptual design entries. This year’s competition is being held under the theme “Non-Human Architecture in the Age of Artificial Intelligence,” offering a global stage for innovative ideas and experimental thinking.

The event will also feature a wide range of compelling exhibition zones created in collaboration with four professional architectural organizations: the Association of Siamese Architects under Royal Patronage, the Thailand Interior Designers’ Association, the Thai Association of Landscape Architects, and the Thai Urban Designers Association. These zones highlight multidisciplinary perspectives across the architectural field. A variety of public-oriented architectural services will also be offered, curated by architects to benefit visitors with an interest in the profession. These include the Architecture Preparation Clinic by CDAST, which provides guidance on academic preparation and pathways for those aspiring to pursue architectural studies; ASA SHOP, offering ASA publications and association merchandise; ASA Book Shop, featuring books from academic institutions and architectural organizations; and ASA KIDS CLUB, an engaging play area for children equipped with KITBLOX, a set of vibrant, oversized construction blocks designed to inspire creativity and support developmental learning.

The Chairman of Architect’26 concluded by highlighting the significance of the product exhibition zone, stating that “Architect’26 places strong emphasis on THE EXPO: ASA100 SUSTAINABLE GOAL, a policy framework that drives environmentally responsible design and construction technologies aimed at enhancing quality of life. The initiative aligns with the United Nations’ Division for Sustainable Development Goals (DSDG) and The Building Code Checklist for Green Buildings by the World Bank Group, which encompasses key areas such as site and context, energy efficiency, water efficiency, building materials, construction practices, occupant safety, health and comfort, and solid waste management. Exhibitors are encouraged to incorporate these principles into their booth designs and are invited to compete for annual recognitions, including the Certificate of Outstanding Booth Design and the ASA Expo Sustainability Design Award, as we collectively build a foundation for sustainable exhibitions in celebration of the upcoming 100th anniversary of the Association of Siamese Architects.”

Mr. Supaman Munka, General Manager of TTF International Co., Ltd., the organizer of Architect’26, stated that “Architect Expo, organized by the Association of Siamese Architects under Royal Patronage in collaboration with TTF International, stands as the largest platform for Thailand’s architecture and construction industries. Occupying more than 75,000 square meters, the event brings together over 1,000 leading exhibitors, around 18% of whom are international participants, collectively showcasing more than 100,000 innovations, products, and services across design and construction. The six-day event attracts over 325,000 visitors and generates more than 22 billion baht in economic value. Architect Expo is therefore regarded as a key indicator of growth trends within Thailand’s construction industry, worth over 1.4 trillion baht annually. Furthermore, the event plays a pivotal role in advancing the country’s creative economy, stimulating a wide range of related sectors, including construction materials, interior design, real estate, logistics, advertising, and event management, contributing to job creation, investment growth, and expanded business collaboration opportunities both domestically and internationally.”

“Visitor statistics from Architect’25 show that more than 325,000 attendees participated in the event, with approximately 65% representing professionals in the design and construction industries. The largest visitor group comprised of architects 14.19%, followed by designers 8.94%, contractors 8.13%, engineers 7.60%, building-material distributors or wholesalers 6.68%, and investors or real estate developers 4.04%. When categorized by job seniority, business owners and key decision-makers accounted for the highest proportion 22.61%, followed by supervisors 7.24%, mid-level managers 5.45%, and senior executives 4.46%. These figures underscore the role of Architect Expo as a central nexus for industry decision-makers, connecting professionals across the spectrum, from practicing designers to major investors.”

A major highlight of the event is the Thematic Pavilion, an initiative that has continued to evolve since 2022. Developed through a collaborative Exhibitor x Designer model, the pavilion pairs material manufacturers with design professionals to translate product innovation into immersive creative experiences. This approach elevates the journey from traditional exhibiting to a multidimensional realm of sensing, inspiration, and experiential engagement, allowing visitors to interact with design in meaningful and tangible ways. The concept has earned international acclaim, most notably with the Thematic Pavilion “S-ONE Aluminum Grotto” from Architect’24, designed by architects Jenchieh Hung and Kulthida Songkittipakdee of the Thai architecture firm Jenchieh Hung + Kulthida Songkittipakdee / HAS Design and Research, has been awarded the Winner Prize at The Chicago Athenaeum Museum’s International Architecture Awards in the United States. For Architect’26, the exhibition will feature the largest number of Thematic Pavilions to date, seven in total, showcasing diverse creative collaborations, including WATSADUNIYOM x HAA STUDIO, VANACHAI x Studio Tofu, TODA x Supermachine, PANEL PLUS x ACa Architects, SCG x SaTa Na, HAFELE x HAS Design and Research, and BRT x Context Studio.

Another key highlight is the Palette of Materials Pavilion, a collaboration between the organizer and Looklen Architects Co., Ltd., created as an inspiring space that showcases the ideas and creative visions of 40 designers through 80 meticulously crafted mood boards composed from 800 different materials. The pavilion allows visitors to experience the emotions, design direction, and material-blending possibilities that shape contemporary architectural expression, offering a fresh and immersive way to engage with the Architect Expo.

“The Thematic Pavilion and the Palette of Materials Pavilion represent milestone achievements that elevate the Architect Expo to an international stage. These collaborative showcases, developed between designers and leading construction-material brands, present contemporary design perspectives while fostering meaningful dialogue between material manufacturers and the design community. Together, these two landmark features reinforce the role of the Architect Expo as a global platform where business, design, and technology intersect in powerful and transformative ways.”

Mr. Supaman added that Architect’26 has already received strong interest from leading exhibitors both in Thailand and overseas, including SCG, TOA, PANTAMITR, MAKITA, JORAKAY, TODA, HAFELE, MAHAJAK, EDL, CRISTINA, VG, CONWOOD, TOSTEM, S-ONE, BOONTHAVORN, DOS and many others, all of whom are preparing to present products and services that align with the needs of today’s consumers. One of the most notable trends this year is the growing focus on innovations and services that advance the industry through sustainability and enhanced well-being. The concept of Wellness & Longevity-by-Design is emerging as a key opportunity within the architecture and construction sectors, emphasizing building and spatial design that supports health and quality of life—from environmentally friendly materials and clean energy systems to universal design for aging populations and sustainable living. This trend is creating new avenues for building-material manufacturers and designers to develop products and projects that more precisely meet the expectations of modern consumers.

Ms. Thitiporn Nookong, Managing Director of Silver Wellness Project and Assistant Vice President for Property Development, BDMS, added that “Thailand possesses outstanding strengths and plays a significant role in the global health economy, particularly in medical tourism, hospitality, and its uniquely warm welcoming service culture. These advantages create tremendous opportunities for Thailand to position itself as a world-class Wellness Hub. The country also has a forward-looking vision for integrated health development, combining medical services with architectural design, as reflected in numerous projects. At BDMS Wellness Clinic, for example, our architectural approach centers on universal design, ensuring accessibility and comfort for all. Meanwhile, BDMS Mövenpick Wellness Resort prioritizes holistic relaxation through features such as sleep-enhancing room layouts, brainwave-reducing systems, and air-purification technologies that provide guests with clean, healthy air. Every element embodies the principle of ‘design for well-being,’ elevating the standards of Thailand’s health and wellness industry to an international level.”

Asst. Prof. Dr. Surapong Lertsithichai, Chief Design Officer of Idyllias Co., Ltd., presented a long term vision of the future of architecture—one that requires the integration of Human Intelligence, Living Intelligence, and Environmental Intelligence. These three dimensions, he noted, must be grounded in “SATI” (mindfulness) and “WISDOM” in order to create living environments that are balanced, harmonious, and compatible with all forms of life. He emphasized that the modern concept of well-being will not considered only on the quality of human life, but it must include all beings to encompass the entire ecosystem. Meaning that all animals, plants, and other natural elements will be considered as important factors during the design process. Mindfulness, he stressed, is an essential skill that enables designers and developers to understand and respect the inherent intelligence of nature, guiding the direction of future design.

Asst. Prof. Dr. Surapong also highlighted the crucial role of Artificial Intelligence in interpreting the patterns of life and nature into actionable data. This capability allows architects to respond more profoundly to the needs of both humans and the environment, shaping built spaces that more deeply understand life and align seamlessly with natural systems.

Looking ahead to the future of Thai and global architecture, he expressed his view that maintaining a balance between nature and Artificial Intelligence will drive the emergence of a new architectural paradigm—one that is adaptive and regenerative across buildings, public spaces, and urban planning. Such an approach, he noted, will create a development framework that aligns with global sustainability standards.

Architect’26, held under the concept “SATI : WISDOM : PROMPT,” is scheduled to take place from 28 April – 3 May 2026, from 10:00 a.m. to 8:00 p.m. at Challenger Hall, IMPACT Muang Thong Thani, Bangkok. To facilitate visitor convenience, the organizers will provide free shuttle van services between the event and two MRT stations, MRT Chatuchak Park and MRT Rama 9, operating from 9:30 a.m. to 8:30 p.m. For more information and updates, please visit www.ArchitectExpo.com or follow the Facebook page : งานสถาปนิก : ASA EXPO.

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