‘Shopee 11.11 Big Sale’ enjoys a record start, with 11 million items sold within the first 5 minutes of 11 November - Siam Outlook


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Thursday, November 11, 2021

‘Shopee 11.11 Big Sale’ enjoys a record start, with 11 million items sold within the first 5 minutes of 11 November

Thailand, 11 November 2021 - ‘Shopee
, the leading e-commerce platform in Southeast Asia and Taiwan, is seeing tremendous excitement and support at its largest shopping festival, the 11.11 Big Sale. 11 million items were sold within the first 5 minutes of 11 November, as shoppers across the region raced to fill their shopping carts and secure the best deals on Shopee. The midnight shopping rush saw visits spiking 5.5 times in the first two hours, compared to an average day.

Key trends in Thailand in the first 2 hours of Shopee 11.11 Big Sale

● Many waited for 11.11 to purchase Personal and Home Essentials to maximise their savings. In particular, Laundry Supplies & Cleaning Equipments, Mobile Accessories and Kitchen & Dining products were the most popular categories among Thai shoppers.

● Thai people also eagerly stocked up on Portable Tissue Paper and Reed Diffuser with around 180,000 units bought within the opening hours of the sale. Skincare was also in high demand, with over 30,000 units sold.

● Many local sellers are seeing a boost to their business at 11.11 Big Sale. A Beauty & Personal Care Retailer saw around 3.5 Million Baht in sales in the first 2 hours.

● Shoppers in Thailand are buying everything on Shopee. In the year end season, Thais seized this opportunity to refresh or upgrade their tech gadgets for a better work environment. One user carted out around 180,000 Baht in one order, purchasing items such as a Laptop and Desktop Computer.

● Shoppers also tuned in to Shopee Live to usher in the 11.11 Big Sale, with over 620,000 views recorded on the Countdown to 11.11 Big Sale live stream. Shoppers were met with a big surprise from the famous artistes who brought happiness to users through their performances. Shoppers also enjoyed the giveaway activity of Shopee Coins and Discount Codes up to 90% for shopping on Shopee.

Discover more irresistible deals at Shopee 11.11 Big Sale till midnight at https://shopee.co.th/m/11-11

Download Shopee for free on App Store, Google Play Store and App Gallery


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

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