Namsiang Group of Companies is Revolutionizing the Industrial Chemical, Enhance the Full Spectrum of Business Value with SAP - Siam Outlook


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Thursday, November 18, 2021

Namsiang Group of Companies is Revolutionizing the Industrial Chemical, Enhance the Full Spectrum of Business Value with SAP


BANGKOK, Thailand, 18 November 2021 - Namsiang Group (NSG) today announced it has successfully converted its legacy system to Netizen Peony, the localized version of the next-generation business suite SAP S/4HANA and successfully implemented SAP Intelligent Robotic Process Automation (iRPA) through the collaboration with software giant SAP and implementation partner, Netizen. The newly harmonized ERP system will enable NSG to become an agile, organization driving digitalization, while unlock the innovation potential of chemical enterprise to enhance the full spectrum of business value including revenue growth, operating margin, asset efficiency, as well as company strengths such as sustainability and safety.

NSG is a leading chemical product distributor in ASEAN, best renowned for its wide variety of products with a comprehensive selection such as cosmetics, food supplements, fragrances, flavoring agents, food additives, cleaning products, and tools to provide customers source of global manufacturers with best quality. NSG also provides a variety of standardized services to meet the needs of customers.

NSG was founded in 1927 and has been in business for over 95 years with a commitment to develop and co-create new products together with all customers and business partners as well as respond to the needs of customers in a timely manner under the concept of “Beyond Collaboration”. With an increasing competition, the cost uncertainty, and the need to quickly respond to customers. NSG is focused on reinventing its business and operating models through digital transformation to support the company’s growth and prepare the company to become the best service provider in the ASEAN region.

“As we are a leading distributor of the industrial chemical products in the country and we distribute our products internationally, we are looking for the way to restructure our business processes to be operated on a single platform. We want to reconfigure supply chains and incorporate sustainability into our business practice which can help us adopt into enterprise-wide business innovation.” Ravipol Krisadaphong, President of Namsiang Group said.

“NSG is tackling these challenges by leveraging technology and software solutions from SAP to improve the business. Our inventory and distribution process are very complex as we have a wide variety of products. Implementing a single localized version of S/4HANA system and SAP iRPA solution across all business units is a core component of our company-wide strategy towards process efficiency, standardization and industrialization. And while doing so, digital transformation can serve us as a unique catalyst to rally the entire organization around continuous innovation and value creation. Digital Transformation is not only expected to unlock the innovation potential of our company, but also enhance the full spectrum of our business value.” Ravipol added.

For its operations across 4 offices in Thailand, NSG is now relying on SAP S/4HANA, Netizen Peony for a new database technology and will expand the implementation in Vietnam, Philippines and Indonesia. The localized version of SAP S/4HANA, Netizen Peony, implemented by Netizen, a consulting company with more than 20 years of SAP’s software implementation will act as a digital core, to help NSG drive digital transformation and simplify business processes across their entire organization to improve the inventory management and forecasting, enabling the company to react to customers' demands in real time. The solution will also provide visibility to sales, stock, inventory data in real time via mobile device. While iRPA, an intelligent technology will help NSG automate the repetitive manual processes that occupy their time by creating, scheduling, managing, and monitoring intelligent bots and redirect company’s resources toward high-value initiatives.

Atul Tuli, Managing Director
, SAP Indochina, said: “An efficient ERP system is critical for business continuity and business expansion, especially today. Our strategic partnership with Namsiang Group will take their digital transformation journey to the next phase as we work towards delivering innovation via business process harmonization, leveraging our intelligent technologies. We believe, this collaboration will enable Namsiang Group to achieve stronger market positioning in the post-pandemic world."

Netizen, SAP's Platinum Partner, was chosen as an implementation partner for this digital transformation project. Seree Satukijchai, CEO, Netizen Co., Ltd. said: “It is a great honor for our company to implement SAP solutions and develop Netizen Peony, the localized version of the next-generation business suite SAP S/4HANA to help NSG digitize the operational process and transform business. This implementation will also support the Governance, Risk and Compliance by allowing the company to operate on reliable and transparent system. We would like to thank NSG for trusting and choosing our company to accelerate their digital transformation journey.”

“NSG aims to expand our digitalization efforts across our regional operations, the first go live step in August this year across 4 offices in Thailand and the implementation plan in 4 countries have proven the value of starting our journey onto digital innovations in partnership with SAP and Netizen.

The new ERP system has set a foundation and shift the us into the new way of work as we adopt cutting-edge technologies for the future.” said Ravipol Krisadaphong, President of Namsiang Group.

About SAP

As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

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