Shopee brings joy to shoppers and sellers this 9.9 Super Shopping Day, 45 million items sold within first 99 minutes - Siam Outlook


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Saturday, September 11, 2021

Shopee brings joy to shoppers and sellers this 9.9 Super Shopping Day, 45 million items sold within first 99 minutes

Shoppers enjoyed a rewarding shopping experience and saved more with 60 million vouchers claimed in the first two hours of 9 September

- Shopee, the leading e-commerce platform in Southeast Asia and Taiwan saw great excitement for 9.9 Super Shopping Day, signaling a robust start to the year-end shopping season. Over 45 million items were sold within the first 99 minutes. Shoppers saved more with 60 million vouchers claimed in the first two hours of 9 September at Midnight Crazy Deals. With the widest variety of products from local sellers as well as trusted brand partners, shoppers found all they needed on Shopee.

Suchaya Paleewong, Senior Marketing Manager at Shopee (Thailand) said,
“We are extremely heartened by the strong enthusiasm for 9.9 Super Shopping Day. As many communities still grapple with the ongoing pandemic, we are humbled to play a part in providing shoppers more value, choices and entertainment from the convenience of their homes, while helping more sellers and brands connect with their customers. We have even more exciting deals and activities lined up for this year-end shopping season, and we look forward to helping more businesses capture new growth opportunities, while bringing joy to consumers with personalised, engaging, and social shopping experiences.”

Shopee brings joy to more shoppers, drives growth for more sellers

Every year, Shopee continues to delight more shoppers and sellers with its year-end shopping festivals. 9.9 was no exception as shoppers were treated to the biggest deals, with 1.5 million items available at flash sales for shoppers to meet all their needs at the best prices, along with unlimited entertainment.

9.9 Super Shopping Day also brought more businesses online and provided a boost to local SMEs who have been impacted by the pandemic. Through Shopee’s integrated ecosystem and marketing support, sellers participating in 9.9 for the first time saw 8 times more orders compared to an average day.

Shopee continues to delight shoppers with exciting activities

Shopee created engaging and unique experiences for shoppers this 9.9 Super Shopping Day with non-stop entertainment featuring popular international and local celebrities, exciting games and attractive rewards.

Live streaming continued to be a key part of the online shopping experience and was the entertainment channel of choice for many shoppers. In the three weeks leading up to 9 September, shoppers spent over 24 million hours watching a series of different livestreams on Shopee Live including an exclusive interview with Jackie Chan and exciting performances by leading K-Pop groups TWICE and Secret Number.

Shoppers also spent more time playing their favourite games on Shopee Prizes. One of Shopee’s signature games, Shopee Shake Shake, had a unique Jackie Chan themed twist, making it a crowd favorite with 440 million shakes recorded. Other games such as Spin & Win and Shopee Farm continued to be well-received with a total of 4.5 billion game plays recorded on Shopee Prizes across the campaign period.

In addition to Shopee’s in-app features, shoppers were also highly engaged and participated in a variety of fun challenges and exciting giveaways on Shopee’s social media channels with a total of 70 million engagements across the region.

In Thailand, Shopee also held its Shopee 9.9 Super Game Show to usher in the peak of 9.9 Super Shopping Day via CH7, Workpoint and Shopee Live. It featured top international and Thai celebrities and popular Shopee games including Shopee Shake Shake and Shopee Raining Coins. Shoppers who participated stand to win special prizes including AP Townhome Pleno Rangsit Klong 4-Wongwaen from AP Thailand, ALL NEW MG5 BEYOND (Middle Trim) from MG cars and many more, worth more than 9 million baht. The winners will be notified in-app on 13 September 2021

9.9 Super Shopping Day highlights in Thailand

Thais welcomed the start of the year-end shopping season with enthusiasm. Midnight Crazy Deals, held from 12AM - 2AM saw a 3 times uplift in shoppers compared to an average day as Thais snapped up many unbeatable deals.

ShopeePay connects more merchants and shoppers - Shopee also saw an increase in Thais embracing digital payment methods for greater convenience, security and value. More offline merchants have also adopted ShopeePay to provide a seamless payment experience.

Shopee Supermarket brings more convenience to shoppers - With ongoing movement restrictions and social distancing efforts, shoppers are increasingly turning to online platforms for their daily essentials and groceries. This 9.9 Super Shopping Day, Shopee saw more users shopping for food & beverages, beauty, and home & living products on Shopee Supermarket. Snacks and cooking essentials were the most popular products with over 20,000 and 6,500 items sold respectively.

Strong demand in major cities - Shopee continued to see strong demand in major cities across the country, including Bangkok (Central), Chiang Mai (North), Nakhon Ratchasima (Northeast) and Songkhla (South)

Non-Stop Shopping with “Every 15th Mid Month Sale”

From now till 15 September 2021, Thai shoppers can continue shopping with "Every 15th Mid Month Sale". Exclusive benefits include 50% Off Voucher and exciting promotions from brands including Lotus’s, Hisense, Oppo, LG, TCL, Skyworth, Adidas and Tommy Hilfiger. In addition, shoppers can look forward to Flash Sale Product starting 1 Baht and Free Shopping with 0 minimum spend as well as ShopeePay deals such as bill promotions covering water, electricity and SSO section 40 bills, Mobile and Internet Top-ups starting from 1 Baht, and discounts on Popcorn from Major Group.

Moreover, shoppers can also enjoy the special privileges from AP Townhome during “Every 15th Mid Month Sale”. Exclusively on 15 September 2021, shoppers will get a discount worth up to 1 million baht when purchasing an e-voucher only at 99 Baht. Shoppers can also bring this e-voucher to receive a 200 baht voucher from Shopee when visiting the selected project within 3 days of purchasing until 30 September. Furthermore, shoppers will receive furniture vouchers worth 50,000 Baht when purchasing an e-voucher for 1 baht, on 15 September. Shoppers will have access to over 50 AP Townhome projects, starting at 1.59-9 million*, exclusively on Shopee Mall.

Thai users can also enjoy non-stop entertainment at “Every 15th Mid Month Sale” campaign with a variety of content on Shopee Live, popular games on Shopee Prizes, and more fun on “Shopee Mid Month Game Show” that is aimed at bringing joy through entertainment from popular Thai celebrities and the opportunity to win big prizes worth more than 5 million baht. Shoppers can tune in via CH7 and Shopee Live from 6 PM onwards on 15 September 2021.

Find out more about “Every 15th Mid Month Sale” campaign at

Download Shopee for free on the App Store or Google Play Store.


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee connects shoppers, brands and sellers across Asia and other fast-growing markets, empowering anyone to buy and sell anywhere and at any time.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.

Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.

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