PISEN Expands into Thailand with Full Force Opens First Flagship Store at CentralWorld, Featuring TrueCare Solution for Complete 3C Device Care and Cutting-Edge Lifestyle Gadgets

PISEN Expands into Thailand with Full Force

Opens First Flagship Store at CentralWorld,

Featuring TrueCare Solution for Complete

3C Device Care and Cutting-Edge Lifestyle Gadgets

BANGKOK - In the fiercely competitive smartphone accessories and portable power bank market, PISEN, a leading technology brand from China known for its innovation in batteries and mobile accessories, is making a bold move into Thailand.

PISEN Tech Thailand, officially a subsidiary of PISEN Global and representing the brand’s direct operation in Thailand, recently held the grand opening of the PISEN LAB Flagship Store, its first integrated service hub in the country, located on the fourth floor of CentralWorld. More than a retail space, the flagship store reflects PISEN’s commitment to delivering advanced technology and world-class service while strengthening its leadership in the electronics industry.

This expansion marks not only a market entry but also the brand’s long-term vision to tap into Thailand’s growing digital economy and tech-savvy consumers.

Xiang Zhao, CEO of Pisen Tech Thailand, shared the company's origins and its strategic choice to expand to Thailand.

“Over 20 years ago, PISEN started with a camera and removable phone batteries. Back then, the market lacked quality options and consistency,” Zhao said. “We aimed to create high-quality, safe, and affordable batteries, a mission that continues to define our brand today. We were also the first company to use BYD Battery’s Cell, reinforcing our commitment to innovation and safety.

For the Asian market, especially Thailand, we see tremendous growth potential. Thai consumers are highly receptive to new technologies. The launch of this flagship store reflects our commitment to Thailand and Southeast Asia, one of the fastest-growing digital economies. With Thailand’s strategic position as ASEAN’s economic and logistics hub, CentralWorld is the ideal location to strengthen our brand presence.”

Zhao also highlighted the brand’s competitive advantage. “PISEN operates under a vertically integrated business model, covering everything from manufacturing to R&D. This enables us to control quality, manage costs, and innovate effectively. Beyond mobile accessories, PISEN has expanded into industries such as renewable energy, industrial power systems, and EV charging stations.

Safety remains our top priority. Our batteries undergo testing beyond industry standards, using high-grade certified cells and our proprietary intelligent Battery Management System (BMS).”

The new PISEN LAB Flagship Store serves as an experiential space where customers can connect with the brand. The store embodies the “PISEN TrueCare Solution – Real Care. Real Trust.” concept, offering comprehensive care for 3C devices, computers, communication, and consumer electronics, with genuine parts, traceable systems, and professional service.

Inside, visitors can explore interactive testing zones, a Maker Space for product showcases and creative workshops, and a selection of lifestyle gadgets for creators, gamers, and live streamers, including compact power banks, GaN chargers, and SleekVolt wireless charging solutions.

“We’re not here just to sell products,” Zhao said. “We aim to be a trusted companion in everyday life. PISEN LAB is like a home where everyone can experience technology built on safety, innovation, and genuine care. We sincerely thank our customers, distributors, retailers, media, and partners for their continued support. Your trust drives our growth in Thailand. We invite everyone to visit PISEN LAB, share your thoughts, and grow with us.”

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