World Premiere of the ALL-NEW TRITON Sales Starts in Thailand Today, Launch Planned for Japan in Early 2024 - Siam Outlook


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Thursday, July 27, 2023

World Premiere of the ALL-NEW TRITON Sales Starts in Thailand Today, Launch Planned for Japan in Early 2024

Caption : Mr. Takao Kato (left), President and Chief Executive Officer, Mitsubishi Motors Corporation and Mr. Eiichi Koito, President and CEO of Mitsubishi Motors (Thailand) Co., Ltd. have launched the ALL-NEW TRITON, the fully redesigned Triton one-ton pickup truck at the World Premiere in Bangkok, Thailand.

BANGKOK – July 26, 2023 – Mitsubishi Motors Corporation (hereafter, Mitsubishi Motors) premiered the fully redesigned Triton one-ton pickup truck in Bangkok, Thailand, with sales commencing today in Thailand. The ALL-NEW TRITON will be rolled out in markets centering on the ASEAN and Oceania regions and is scheduled for launch in Japan in early 2024 for the first time in 12 years.

Special website for the all-new Triton:

Mitsubishi Motors has produced approximately 5.6 million pickup trucks spanning five generations over the 45 years since its first launch in 1978. With a record of sales in 150 countries, the pickup truck is a global strategic vehicle for Mitsubishi Motors. Now in its sixth generation, the ALL-NEW TRITON is fully redesigned for the first time in nine years. Based on the product concept “Power for Adventure,” all elements of the Triton have been completely reimagined, from the interior and exterior design to the ladder frame chassis and engine.

The key features of the ALL-NEW TRITON are as described below:

• A beefed-up body size, a newly developed ladder frame that provides durability and reliability, and a newly developed engine that achieves both higher output and improved environmental performance

• A newly developed suspension that provides excellent ride comfort, steering stability and safety. And Super Select 4WD-II system and upgraded drive modes that achieve superior performance in many kinds of road situation

• A front face with a strong sense of presence and reliability, a wide and robust styling, and a classy interior offering excellent functionality and operability

• Significantly improved safety and comfort for a wide range of purposes, from business to personal use

“As a pickup truck that fits for a new era, we have developed the ALL-NEW TRITON with even more Mitsubishi Motors-ness,” said Takao Kato, president and chief executive officer, Mitsubishi Motors. ”The key features of the ALL-NEW TRITON were exclusively developed by Mitsubishi Motors, including a robust ladder frame and body, tough chassis, powerful and driver-friendly engine and 4WD system that achieves excellent road handling and stability.

With production ultimately expected to reach 200,000 vehicles per year and export to over 100 countries, the ALL-NEW TRITON is an extremely important model that will provide foundational support for Mitsubishi Motors, as well as the first global strategic vehicle to be rolled out at the start of our growth phase. Please look forward to our challenges that begin from here.”

“ALL-NEW TRITON is entirely newly developed by Mitsubishi Motors, including the new Mega Frame, superior handling Suspension, Spacious and comfort cabin and new hyper power Engine, with an aim to make customers’ life and business better,” said Mr. Eiichi Koito, President & CEO of Mitsubishi Motors (Thailand) Co., Ltd.

“This ALL-NEW TRITON is proudly produced and launched in Thailand as a 1st market in the world. We believe that the ALL-NEW TRITON has the potential to disrupt the current challenging economic and market conditions, ultimately making a positive impact on our customers' lives and businesses. The comprehensive ALL-NEW TRITON lineup consists of variants designed to address all segments of the market. It has been developed based on extensive research on customer requirements in Thailand, ensuring it satisfies both passenger and commercial needs,” added Mr. Koito.

Earlier, Mitsubishi Motors Thailand launched the ‘ALL-NEW TRITON REV Up & WIN’ campaign to express our gratitude to all the Triton fans who eagerly want the ALL-NEW TRITON ahead of the launch. “The program received a warm welcome by consumers in Thailand, and we achieved 10,000 bookings in less than 2 months! This proves the customers’ commitment and confidence in Mitsubishi Motors brand, products and reputation,” Mr. Koito commented.

For Thai market, the ALL-NEW TRITON will be available from July 26, 2023 onwards, starting with the first three variants: Single Cab High-Rider 4WD, Double Cab High-Rider 2WD and 4WD. Beginning with the Double Cab line up, prices will start at THB 820,000 for the Double Cab High-Rider 2WD and THB 1,016,000 for the Double Cab High-Rider 4WD. For the Single Cab High-Rider 4WD, prices will start at THB 699,000.-

Product Overview

The ALL-NEW TRITON comes in three body types depending on the intended use – a double-cab type with two rows of seats offering both the comfort of an SUV and the utility of a pickup truck, a basic single-cab type with one row of seats, and a club-cab type with cargo space behind the front seats that also enables reclining. With a larger body, it has a newly developed 2.4L clean diesel turbo engine that significantly boosts environmental performance and power. The ladder frame, suspension and other main components have been newly developed uniquely by Mitsubishi Motors, and road performance has been greatly enhanced through features such as upgraded drive modes and electronically-controlled Active Yaw Control (AYC) combined with Super Select 4WD-II system. With the adoption of Adaptive Cruise Control (ACC) among other new safety features and emergency support using connected car technology, safety and comfort has been greatly improved not only in terms of the truck’s hardware, but also in terms of its software.

(1) Tough ladder frame and high-efficiency clean diesel engine

The newly developed ladder frame has a 65% greater cross-sectional area than the previous model, achieving an improved bending rigidity and torsional rigidity. Furthermore, weight increase has been minimized by increasing the ratio of high-tensile steel used. As well as offering significantly better road performance and ride comfort, the ALL-NEW TRITON also boasts increased robustness by improving durability during loading and energy dispersion in the event of a collision.

The newly developed Hyper Power clean diesel engine has a maximum output of 135 kW and a maximum torque of 430 Nm, with a VG turbo charger that performs variable control of turbine capacity.

The ALL-NEW TRITON comes with either a six-speed automatic transmission with the highly acclaimed Sport mode from the previous model, or a six-speed manual transmission with shift-by-wire that reduces vibration directly transmitted from the engine and improving comfort.

(2) Improved road performance by newly developed suspension and a mature 4WD system

The 4WD system enables the driver to easily shift to 4WD mode while driving by using a dial selector. The ALL-NEW TRITON continues to use Mitsubishi Motors’ Super Select 4WD-II in Double Cab variants and Easy Select 4WD systems in Single Cab variants, which are equipped with a torque sensing Limited Slip Differential (LSD) that distribute driving force at a ratio of 40% to the front and 60% to the rear thus ensuring both traction performance and cornering performance.

Models equipped with the Super Select 4WD-II system can select from the four options of 2H (rear-wheel drive), 4H (full-time four-wheel drive), 4HLc (locked center differential) and 4LLc (locked center differential with lower gears), and have seven drive modes including on-road modes, an increase over the four off-road modes of the previous model. Along with Normal mode that is available in all four-wheel drive modes, 2H offers Eco mode for prioritization of economy, 4H offers Gravel and Snow modes, 4HLc offers Mud and Sand modes for traction performance, while 4LLc provides Rock mode, allowing drivers to select the optimum drive mode for any road condition. Four-wheel drive modes available for selection in vehicles equipped with Easy Select 4WD are 2H (rear-wheel drive), 4H (locked center differential), and 4L (for low-gear driving).

AYC is newly adopted for models equipped with the Super Select 4WD-II system. It improves cornering performance by applying light braking to the inside front wheel when cornering. Both the two-wheel and four-wheel drive models are equipped with active LSD (brake control type). By applying the brake to a spinning wheel and distributing the driving torque to wheels gripping the road surface, it improves safety on slippery surfaces while also providing a sporty driving experience.

Active Stability Control (ASC) & Traction Control System (TCL) that improve stability on winding roads is standard equipped on all models and also Hill Start Assist (HSA), which prevent roll-back in hill starts.

The newly developed suspension retains a double wishbone structure for the front suspension, and prioritizes reliability and durability. The mounting for the upper arm of the 4WD model and 2WD High Rider has been moved upward to increase the stroke by 20 mm and create a high-mount type with improved road-hugging and ride comfort. The rear suspension provides greater ride comfort while retaining its strength and uses a lighter leaf spring system together with thicker shock absorbers.

While beefing up the body size, the increase in turning radius has been minimized, and driving has been made easier by using a hood shape that lets the driver see the hood line.

(3) Beast Mode design concept

The ALL-NEW TRITON combines agility with the Mitsubishi Motors' robust design to create an imposing look while expressing the toughness and powerfulness expected of a pickup truck.

The front face design concept of Dynamic Shield that expresses powerful performance and the peace of mind protecting both the people and the car is optimized for a pickup truck through a powerful form based on a robust, three-dimensional front grille and fenders, and a protector that emphasizes this form. The daytime running lights resembling a sharp gaze of a hawk, and in combination with the three-dimensional 3-light headlights below them, the design gives the ALL-NEW TRITON an overwhelming presence.

While ensuring the cargo bed is of an ample size, the solid surfaces continue along the side of the body up to the rear end. T-shaped tail lights on both sides emphasize width while also robustly displaying the sturdy rear design.

Functional design has been incorporated in all aspects to drastically increase utility, including a cabin shape and rear spoiler that improve aerodynamics, more durable door handles that are now bigger and easier to grip, and wider side steps with improved water drainage.

The instrument panel is designed with the Horizontal Axis concept, which uses horizontally-themed and strong shapes. With a nod to professional use, soft pads have been incorporated in the main areas that protect passengers to ensure utility. In terms of design, the interior uses many geometric shapes and metallic elements to create a high-contrast, modern space.

Particular attention has been paid to visibility for the monitor, meters, and switches that make use of contrast, and the selectors, dials, and switches all have the optimum level of sensitivity to allow them to be operated while wearing gloves. The steering wheel, grips, and door handles have all been designed based on an approach called Mitsubishi Touch, with a focus on grip comfort and sturdiness.

The 6A/T and 6M/T center console has a cup holder that can accommodate two large cups, and the console box can hold four 600 mL plastic bottles. The glove box, smartphone holder, and other storage for small items are of an ample size that enables easy use even when wearing gloves, and the instrument panel and center console have USB A and C sockets for charging devices, as well as a wireless charger at the bottom of the center part of the instrument panel.

(4) Improved basic performance as a pickup truck

The cargo bed height has been lowered by 45 mm to 820 mm compared to the previous model, and the upper surface area of the bumper corner has been enlarged and reinforced with a frame to be used as a foot space, thereby improving practicality.

The front seats provide firm lower back support while the shoulder areas provide ease of movement with an open shape, which helps to reduce driver fatigue. The hip point has also been moved 20 mm up compared to the previous model and an upright posture has been adopted to improve visibility from inside the vehicle. In addition, ingress and egress have been made easier by designing the A-pillar to be more vertical to widen the door openings and widening the side steps while making them a shape that reduces the risk of slipping.

The ALL-NEW TRITON now comes equipped with advanced safety features, named as Diamond Sense, for the Thai market, have been enhanced along with the retention including Forward Collision Mitigation system (FCM), Blind Spot Warning (BSW) with Lane Change Assist (LCA), and Rear Cross Traffic Alert (RCTA) among others.

A wide range of accessories are available, from protectors for business use to dress-up accessories for personal use. The sport bar, fender arch moldings, and side door garnishes emphasize the solid image, and the grille emblem tighten the look. A bed liner, which is indispensable for pickup trucks, is also available.

Press materials for Thai media can be downloaded from below:

[ALL-NEW TRITON press site]

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About Mitsubishi Motors Thailand (MMTh)

Mitsubishi Motors (Thailand) Co., Ltd., the largest plant in the MMC group and an export hub to more than 120 countries, is one of Thailand’s leading automotive manufacturers committed to produce and sell a range of vehicles that are eco-friendly, high in quality, performance, safety, comfort, technology and customer satisfaction. In 2018, MMTH officially opened Education Academy in Pathum Thani and celebrated a total production of six million units at the beginning of 2021. MMTh’s current range of vehicles includes MITSUBISHI TRITON, MITSUBISHI PAJERO SPORT, MITSUBISHI ATTRAGE, MITSUBISHI MIRAGE, MITSUBISHI XPANDER, MITSUBISHI XPANDER CROSS and MITSUBISHI OUTLANDER PHEV. To ensure the highest quality, MMTh uses its proving ground in Si Racha, Chonburi to assess products from design and prototype stages to pre-production and commercialization. This ensures customers take delivery of vehicles that are second-to-none in all aspects of quality. Stay updated with Mitsubishi Motors Thailand:

Website :

Facebook :

Instagram : @MitsubishiMotorsTh

Youtube Channel : Mitsubishi Motors Thailand

Line Official Account/ ID : Mitsubishi Motors Th / @MitsubishiMotorsTh

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