Siam Discovery Unveils a Street Culture Experience Introducing the First-Ever “thisisneverthat” POP-UP STORE in Thailand with Exclusive Items

Siam Discovery Unveils a Street Culture Experience

Introducing the First-Ever “thisisneverthat”

POP-UP STORE in Thailand with Exclusive Items

Siam Discovery The Exploratorium reaffirms its position as The Biggest Arena of Lifestyle Experiments—a space filled with immersive experiences that invite everyone to Experiment, Create, and Cultivate without limits. Continuing to open new dimensions of lifestyle discovery, Siam Discovery invites fashion and street culture enthusiasts to experience an exclusive debut: the first-ever POP-UP STORE in Thailand by renowned Seoul-based streetwear brand “thisisneverthat.” Located on the G Floor at Siam Discovery, this marks the brand’s first pop-up landing in Thailand, featuring a special appearance by rising artist Junior – Panachai.

The highlight of the “thisisneverthat” POP-UP STORE is the exclusive “Bangkok Edition T-Shirt,” specially designed for Thailand. Available only at Discovery Selection, Siam Discovery, this limited-edition piece is produced in just 200 units with no restock—making it a must-have collectible for streetwear enthusiasts.

Also featured is the latest SS26 collection under the theme “MOWGLI,” inspired by the raw beauty of nature and the wilderness. The collection showcases camo, floral, and animal prints, elevated through special techniques such as jacquard and overdyeing, creating a new dimension of natural aesthetics in a contemporary style. This collection features a wide range of items, including T-shirts, pants, jackets, and accessories, all thoughtfully designed to suit the contemporary urban lifestyle.

Founded in 2010 in Seoul, South Korea, “thisisneverthat” is known for reinterpreting vintage inspirations—ranging from street subculture and sportswear to outdoor gear and military archives—through a modern lens. This unique approach has defined the brand’s signature “New Vintage” concept, which embraces evolution and creative openness.

This pop-up represents another key milestone for Siam Discovery as it continues to curate world-class brands and create boundaryless experiences that seamlessly connect fashion, art, and community.

In addition, enjoy special promotions: receive 10% off when purchasing two or more items (on regular-priced items only), get a free Tarpaulin Bag with a minimum spend of THB 5,500, and receive a free sticker with every purchase. You can also shop online via the ONESIAM SuperApp: https://superapp.onesiam.com/PZZH/g5o74ls0

Be part of this exciting moment and discover new inspirations while immersing yourself in global street culture at “thisisneverthat: THE FIRST POP-UP STORE IN THAILAND”, now open at Discovery Selection, G Floor, Siam Discovery.


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